TABLE OF CONTENTS SCUBA DIVING INDUSTRY® MAGAZINE • DEMA 2026
®
FROM THE PUBLISHER 5
ADVERTISERS
We Are Needed Now More Than Ever / William Cline
Page# Advertiser
DEMA Booth
SAFETY 6
2 & 60 Aggressor Adventures
2827
12 37 35 21 42 23 20
Alex Brylske’s Book by Reef Smart 2317
Moving from the Checklist Mentality to True Diving Education / Dan Orr 12 A Sports Approach to Diver Safety / Al Hornsby INNOVATIONS 16 The New Generation of Dive Operator Software Platforms / Gil Zeimer DEMA SHOW 18 The Unwritten Rules of the Show Floor from the Corner of Truth & Style / Suuz Martines 22 Steps to Take to Prepare for After the DEMA Show / David Prichard and Lily Mak RETAILING 26 Pt 2: A Generational Approach to Marketing / Cathryn Castle Garcia BUSINESS EDU 32 Top 10 Ways to Be a Better Dive Professional – Part 2 / Je ff McNutt 36 Three Questions That Can Strengthen Any Dive Business / Lee Rand TRAINING 44 Don’t Pee in the Pool / Brooke Speedy ECO PRO 46 Creating a New Standard for Sustainable Dive Tourism in the Florida Keys / Alex Brylske, Ph.D. 49 Reframing the Traditional Dive Travel Model: Shifting to Active Restoration / Kramer Wimberley TRAVEL 53 Keep Divers Diving: A Case for Domestic Group Training Trips / Sage Dalton 56 How to Plan a Group Dive Trip to Iceland / Christopher P. Weaver and Michael Salvarezza 60 Beneath the Bay Islands: Why the Roatán Aggressor Works for Dive Groups | special advertising section / Jenny Stock 62 Why the Cayman Islands Is Perfect for Families / Margo Peyton INDUSTRY NEWS 65 Comics with a Cause: The Superhero Strategy for Retention / Rachael Connors 68 DEMA’s New CEO Looks Beyond the Show / William Cline DEMA SHOW COMPANION GUIDE 71 Show Companion Resources 72 Advertiser Floor Map 74 Exhibitor List with Booth Numbers 78 Complete Seminar Listings 82 DEMA-Sponsored Seminar List
All Star Liveaboards
1921 1038 2033 1032 1030 2944
Anthony’s Key Resort, Roatán Bahamas Ministry of Tourism Bananarama Dive Resort, Roatán Barefoot Cay Resort, Roatán Blue Force Fleet, Maldives Books by Dan Orr/Best Publishing
6
722
25
Cape Eleuthera Dive Resort, Bahamas 2036 Caradonna/Fiji Tourism/Fiji Airways 727
7
19 31 47 28 33 39 50 45 64 43 22 13 65 48 30 66 26 17 52 55 27 53 58 59 41 29 46 40 54 38 44 67 10 67 51 62 36 63 34 64 8
Caradonna/Buddy Dive Bonaire Caradonna/Cayman Islands Caradonna Dive Adventures
727 727 727 520 847
Clear Story Coach Coltri Compressors Deep Blue Adventures
2434
82, 84 DEMA & DEMA Show
100
Dive Academy & Viani Bay Resort Fiji 1140
Dive BVI
1235
Dive Industry Young Professionals
Rm 265
Diveplanit Travel
1113
DiveSight Planning Software Divers Alert Network (DAN)
—
1337 2438 744 1821 1246 2313 3248 931 1134 616 1539 2245 2029 2927
Dive Marketing Media Dream Weaver Travel Explorer Ventures
14–15 Family Divers/Kids Sea Camp
Fliptide Provisions Apparel
Fog-X
Fort Young Dive Resort, Dominica
Koro Sun Resort, Fiji
Lita’s All Natural Insect Repellent
Mares/SSI/HEAD Sports
Meri Yoga/SeaCalm Scuba Retreats 1030
NAUI Worldwide
Neal Watson’s Bimini Scuba Ocean Encounters Curaçao Ocean Frontiers Cayman
751
OneDive.ai Software
2854
Philippines Department of Tourism 2537
Quest Dive Adventures
3026
SasSea Wraps
—
Sau Bay Resort & Spa, Fiji
1132 2528 2315 722 957 1815 1222
Scuba Do Rag
Scuba Educators International/SEI 1350
Scuba Sense Pro Software Scuba Storyteller by Gil Zeimer ScubaCo/Fantasy Island, Roatán Sea Experience Florida Visit Cayman Islands & ISDHF Volivoli Beach Resort, Fiji 2026 NOGI Awards Gala at DEMA ScubaRadio
Rm 387
1133
4 | SCUBA DIVING INDUSTRY
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