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training area, kid-friendly meals, children’s gear on site and a staff that treats young divers as the norm rather than the ex- ception. You get reef diving, wall diving and wreck diving in one trip. The resort and club condos give families room to
parents coming back. The Sister Islands generally sell as seven-night, all-inclusive packages with meals. Ocean Frontiers offers three-, five- or seven-night options. Either way, the math is simple for families and for your shop. The marine life
is the bonus. Sharks, rays, turtles, octopuses, squid and dense fish pop- ulations can be en- joyed together as a
spread out. It’s a short hop from Grand Cayman, and the conditions hold up year-round. Cayman Brac rounds out the picture. Cayman Brac Beach Resort has a 140,000-gallon pool right on the water, which is ideal for teaching kids before they ever get on a boat. Joe runs the dive shop with state-of-the-art boats, children’s gear and instructors who know how to work with families. Beyond the diving, the Brac offers caves, iguanas, biking, kayaking, pad- dleboarding and big white-sand beaches. It gives every family member something to love, which is exactly what keeps
family, with great visibility and calm, clear conditions most of the year. It’s not a novelty destination. It’s a real diving des- tination, and kids remember real dives. If your shop wants a well-known, family-ready destination that is easy to sell to families with children who dive or want
to learn together, the Cayman Islands are the an- swer. It’s one of my “bunny slopes” for helping dive shops launch family diving programs. I’ve been doing it for twenty years.
email Margo
64 | SCUBA DIVING INDUSTRY
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