A MESSAGE FROM LEONARD JACKSON
WELCOME TO HOSPITALITY MANAGEMENT AT KENNESAW STATE UNIVERSITY It’s an exciting time for hospitality management at Kennesaw State University! We officially launched our program in Fall 2020 and, today, we have over 100 students who are on their way to earning their Bachelor of Business Administration degrees in Hospitality Management. Since its launch, we have worked with our key stakeholders, including industry partners, to strengthen our hospitality business curriculum and position our program as the premier source for ethical hospitality business leadership talent in the Southeastern United States. Our Bachelor of Business Administration program focusses on developing students who are grounded in the principles of sustainable hospitality business administration and possess the contextual knowledge and practical skills necessary to optimize revenue and change organizations in positive ways. Students gain a solid hospitality business education combined with focused practical experiences provided by our preferred industry partners. Graduates of our program are prepared to:
Formulate and recommend business decisions based on hospitality industry data analytics and industry trends Develop hospitality revenue management and pricing strategies to optimize revenue and increase stakeholder value Demonstrate effective leadership and managerial skills that foster high performance hospitality work environments Incorporate legal, ethical and sustainability principles into all aspects of hospitality operations and management Design and implement innovative strategies to evaluate and improve service quality and operational performance within hospitality organizations.
Our diverse student body is actively engaged on and off campus, and many of our students are currently employed with our industry partners. Opportunities for student engagement are provided through the Hospitality Leadership Club (HLC), our premier student organization. The HLC facilitates interactions with industry professionals as well as plans and executes value-enhancing activities and initiatives such personal branding workshops, industry excursions and on-campus events. We also connect students with employers early in their academic careers through our leadership development – or LADDER – program. Students also benefit from our highly experienced faculty members who have close ties with the industry and who have held senior positions in the industry’s major segments and are active in research.
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LEAD. CHANGE. OPTIMIZE.
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