AMBA & BGA RESEARCH
State
A new study of AMBA & BGA’s global membership shows how today’s students choose and experience business school programmes. It also highlights their career ambitions and working preferences. Words and analysis by Ellen Buchan and Tim Banerjee Dhoul of play T oday’s business and management students take several factors into account when selecting a business school programme and tend to be realistic in how quickly they expect to see a financial return on their investment, according to a new study from AMBA & BGA. The AMBA & BGA Student Survey 2023: Aspirations & Programme Experiences also shows which aspects of their studies they are most enjoying – ranging from their favourite course subjects to career development and networking opportunities – and what they hope to do with their qualification on graduation. This is the first of four reports drawn from a single survey that canvases AMBA & BGA members across the world to produce a dedicated analysis for students, graduates and employers, as well as a comparative final report. The first instalment aims to offer an insight into what being a business student is like in an era of flux, for both the higher education industry and the wider world as a whole. Students eye long-term return on investment To begin with, AMBA & BGA’s survey asked students about their prior experience and reasons for wanting to enrol in their current programme of study. First, they were asked how many years of work experience they had
Ambition | DECEMBER 2023/JANUARY 2024 | 13
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