the new currency of trust.” Amidst inflationary concerns, private labels are gaining traction by delivering premium value at affordable prices. AI-driven personalization is gaining ground, but trust re- mains fragile. Brands will rely more heavily on labels to communicate verified claims and engage consumers quickly. Smart la- bels, digital identities, and QR integration are no longer optional but strategic assets. Label converters must help brand owners translate value into visible, trusted packag- ing cues. Innovation in Label & Packaging Design: Sustainabil- ity as the Core Driver Paul Jenkins drove home the point that sustainability is no longer a trend; it’s the engine of all innovation. “Think about the billions of labels produced last year,” Jenkins said. “Where are they now? Incinerated? In land- fills? Sustainability is not a ‘nice-to-have’—it’s a must.” He mapped five dominant innovation areas: recyclabil- ity, biopackaging, paperisation, refill/reuse, and reduction. Label innovations like mono-material constructions and removable RFID tags are crucial for enabling circular pack- aging systems. Packaging legislation (e.g. PPWR, EPR) will soon man- date recyclability and minimum recycled content. For- ward-thinking label printers who invest now in compliant, value-added solutions will gain a competitive edge.
K1X Jumbo Flexo
Specifications:
2655
2653
2255
2253
Max Speed Max Sheet* Min Sheet* Max Print Area*
*mm (millimeters)
1486 St. Paul Avenue Gurnee, Illinois 60031 USA 847-949-5900 800-621-4343 www.boxmachine.com
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December 29, 2025
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