Central Question: How do we create the most effective community awareness? Marketing / Communications
SMART Goal: Build the most positive community opinion in order to attract the most appropriate clients, funders, and team members.
Q4/23 - Q4/24 Evaluate Name • Create Name Change/Rebranding Committee • Research ramifications of changing name, specifically checking with IRS, Medicaid, Medicare, and others with whom we have contracts • Rebrand to strengthen identity, especially with younger folks • Carry brand across all communications, including with partners and staff, using name, logo, slogan, signage, stationery, SWAG, etc Q4/23 – Q4/26 Enhance community awareness • Incorporate new values on website • Research potential platforms and their effectiveness • Engage staff and board in social media campaign • Emphasize use of images, stories, and videos • Enhance and consider increasing social media marketing (such as Twitter and TikTok) • Enhance promotional activities • Enhance CRM system • Consider advertising • Improve website appearance, and SEO • Promote community partners • Grow social media presence by engaging more platforms via additional staff • Create impact statements • Incorporate HIPAA media document in PIF at patient registration
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