PBRC Internal Strategic Plan

PBRC Leaders’ Letter to Our Community

Imagine a world where every individual, regardless of their circumstances, is empowered to overcome the hurdles of diseases, disabilities or injuries. This is a dream that the Permian Basin Rehabilitation Center works towards every day. The Center provides physical therapy, occupational therapy, speech therapy and audiology services to patients from 34 counties in the Permian Basin who face challenges from autism, stroke, brain injury, developmental delays, deafness and accidents. Established in 1953, the Center has been able to help countless patients speak their first word, take their first step, feed themselves, stand independently and increase their independence. As a nonprofit, we strive to provide quality therapy services to all who need them, regardless of their ability to pay. What happens at the Rehab Center truly changes lives and positively impacts our community. Our work is only possible because of our community’s generosity and love for our patients. The support from our community allows us to provide financial assistance to patients who are underinsured, uninsured, or in financial need. As we look to the future, we recognize that we must expand in order to meet the growing need for the services we provide. Our board and staff have worked together to develop a strategic plan to ensure we meet the needs of our patients, their families and our community. We are excited to share this innovative plan with our community, and to invite the community’s ongoing support.

Kim Ortega Executive Director

Brian Carter Board PResident

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