PBRC Internal Strategic Plan

Grow relationships with current donors • Determine how to improve recurring donor growth

8/2023 - 8/2026

10/2023 - 1/2024 Grow and improve fundraising • Have Development Committee analyze revenue history, consult with partners such as Channel 9, brainstorm expansion ideas, and set goals for increasing revenue of Steakout, Telethon, and endowment • Create a new annual fundraiser to grow sponsors, attendees, & proceeds to eventually take the place of Telethon due to downward trends for this type of fundraiser • Capture needs and successes in vignettes to use in fundraising for the center on social media/TV • Grow relationship with Chamber of Commerce and Discover Odessa to include Center in tours and publicity because we are located downtown and they are trying to revamp it • Consider creating fundraising event to bring awareness to Center along with other downtown businesses as a bar/restaurant crawl would • Consult staff to improve current and create future fundraisers • Brief staff prior to fundraisers so that they may amplify our messages through their networks for even greater success • Market to and build relationships with locally-owned businesses in order to attract more young funders • Create Capital Campaign Committee • Create capital campaign budget based on architect/designer bids Create budget for next three years 8/2024 - 8/2026 • Identify new ways to show donors appreciation and/or recognition • Make appreciation more personal, especially for new donors • Grow relationship with Crystal Ball Board Engage parents Invite patients to orientation • Convert long-time donors to legacy-gift makers

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