AMBA & BGA RESEARCH
understandably predominate and, indeed, an average of 83 per cent of applicants in France were categorised as domestic, as were 75 per cent of enrolled students. Elsewhere, it is a very different picture, most notably in the UK, where 99 per cent of those applying and 94 per cent of those enrolling in programmes are defined as international. In Spain, meanwhile, international prospects represented 84 per cent of applicants and 74 per cent of enrolments. Application and enrolment growth hinges on programme options On average, the number of applications to a business school’s full portfolio of MBM programmes at institutions in France, Spain, the UK and RoE was 4,921, while the average number received by individual programmes was 1,373. These figures vary considerably between countries and regions. In France, the influence of the prestigious grande école programmes shines through once more to produce the highest application numbers, at an average of 7,626 per school and 3,504 per programme. In Spain, on the other hand, the average number
Europe, affording the opportunity to conduct a deep dive into the regions’s prominent and distinctive market for these popular qualifications. By drawing on data from 2021, this article is also able to compare the fortunes of 36 business schools year on year. In so doing, it analyses MBM programmes in France, Spain and the UK separately, as well as a Rest of Europe (RoE) category that covers courses available at business schools in Germany, Poland, Monaco, Greece, Belgium and Italy. MBM programmes in Europe tend to attract applicants of diverse international backgrounds. Across the region as a whole, more than a third of all applicants and enrolled students (38 per cent in each case) fall under this category. However, this figure is brought down by France, where MBM programmes encompass the renowned grande école programmes that commonly take students through both bachelor’s and master’s cycles. As such, domestic applicants International diversity in business master’s degrees
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Business Impact • ISSUE 1 • 2024
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