AMBA & BGA RESEARCH
why applications to individual MBMs in France rose by six per cent, while the total number received for schools’ full portfolios fell by 12 per cent. Just over a third of MBM applicants receive an offer of a place Conversion rates indicate the percentage of applicants who ultimately enrolled onto a programme after submitting an application. In Europe, the average conversion rate for MBM programmes was 12 per cent in 2022. The highest conversion rate in Europe was in Spain, where schools recorded an average of 49 per cent, far higher than the nine per cent average reported by schools in the UK. Acceptance rates provide the percentage of MBM applicants receiving an offer from the school to which they had applied. In Europe as a whole, the acceptance rate was 37 per cent on average. France recorded the lowest acceptance rate, at 33 per cent, while the highest rate observed was in Spain, at 70 per cent. Yield, meanwhile, refers to the percentage of students who enrol after receiving an offer of a place. The average yield rate in Europe was 33 per cent. These figures differed considerably by individual country or region, with schools in RoE reporting a yield of 85 per cent, compared to 18 per cent among UK schools. This suggests that while applicants to programmes in some countries are targeted, in others the general trend is to apply to several business schools to secure a place on a reputable programme. How MBM programmes are taught Although the disruption caused by Covid-19 has lessened for most, AMBA & BGA continues to ask business schools for information on their intended and actual modes of delivery for each programme. The results here show that 70 per cent of MBM programmes on offer across Europe were taught in the classroom in 2022, up from 60 per cent in 2021. As a result, the use of blended, or hybrid, learning dropped from 36 per cent to 28 per cent. Programmes offered fully online, meanwhile, remained minimal, with two per cent of programmes delivered this way in 2022, down from three per cent in 2021. In Spain, 100 per cent of responding schools reported the use of classroom teaching for their MBM programmes. However, hybrid modes continued to be popular in the UK, where schools reported a relatively even split between the use of blended (50 per cent) and classroom learning (48 per cent).
LOCATIONS OF RESPONDING BUSINESS SCHOOL PROVIDERS OF MBM DEGREES IN EUROPE
France 47%
RoE 19%
UK 25%
Spain 8%
HOW MBM PROGRAMMES IN EUROPE ARE TAUGHT
Intended mode of delivery, 2021
11% 87%
2%
Most used mode of delivery, 2021
36%
60%
3%
Intended mode of delivery, 2022
7% 91%
2%
Most used mode of delivery, 2022
28%
70%
2%
Blended
Classroom Online
17
Business Impact • ISSUE 1 • 2024
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