NEWS & INSIGHT
“Miami Herbert students benefit
according to Natarajan. In addition, a locational USP can fuel career prospects, with Miami Herbert students said to benefit from the exposure the school offers to leading tech firms and participation in recruitment events, such as the Venture Miami Talent Summit and Venture Miami Tech Hiring Fair. The opportunities in healthcare technology were singled out as a particular point of interest by Natarajan. Indeed, venture capital investments in the sector across the South Florida region are estimated to have grown by around 370 per cent between 2018 and 2022 to reach $500 million, according to financial data company PitchBook. In another session at the workshop, professor of practice and former dean at Hult International Business School Henrik Totterman looked at what business schools might stand to gain by adopting the approach and ethos of Swedish multinational Ikea, as well as the lessons on offer from other impactful organisations, including Microsoft and Netflix. TBD from the exposure the school offers to leading tech firms and recruitment events such as the Venture Miami Talent Summit and Tech Hiring Fair”
LEVERAGING A BUSINESS SCHOOL’S LOCATION TO MAXIMISE STUDENT SUCCESS
The event, held at Miami Herbert, was a chance for business school leaders and professionals to discuss ways of identifying and making the most of an institution’s unique selling point (USP). The USP of Miami Herbert’s location, Natarajan explained, revolves around the city of Miami’s status as a diverse, global city and emerging tech hub. In marketing and admissions, these attributes can not only be leveraged in promotional materials, but also by holding events emphasising them and partnering with local companies of interest to prospective students. In programme curricula, location- tailored courses, guest talks and experiential learning can also draw on an institution’s strengths in this regard,
SCHOOL University of Miami Herbert Business School COUNTRY US
rom marketing and admissions to curricular programming, employment and alumni
F
engagement, a business school’s location offers wide-ranging opportunities to gain a competitive advantage, asserted University of Miami Herbert Business School professor and vice-dean Hari Natarajan at a recent BGA capacity-building workshop.
7
Business Impact • ISSUE 1 • 2024
Made with FlippingBook - Share PDF online