SCHOOL John Molson School of Business, Concordia University SHEDDING LIGHT ON INEQUALITY IN PURCHASING POWER
COUNTRY Canada
tudents from John Molson School of Business recently presented projects on consumer
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INDIAN & US INSTITUTIONS COLLABORATE TO LAUNCH HEALTHCARE PROGRAMME
behaviour in the context of real-world sustainability issues in front of an audience of peers and industry judges. The undergraduate students were split into teams and asked to make one of the 17 United Nations Sustainable Development Goals the focus of their marketing module’s final project. One project looked into the so-called ‘pink tax’ that denotes higher prices for products marketed towards women. The students found that 45 per cent of women were not even familiar with the concept, showing the need to raise awareness on a point of continuing inequality. The projects and presentations are said to be an opportunity for students to apply their learning to business realities and gain valuable experience of addressing an audience. “It was empowering to speak to the crowd and be confident in my knowledge and research,” said second- year marketing student Samantha Sarazen. Marc Bishai, an event judge and a lawyer with the Quebec Environmental Law Centre, spoke glowingly of the projects: “I was impressed by the quality of the presentations and the level of the students’ engagement. With their rigour, these students have everything they need to rewrite the future.” EB
both IIM Indore and ASU campuses. Additionally, participants will have the chance to visit major Arizona hospital systems and healthcare facilities. IIM Indore director Himanshu Rai said that the collaboration embodies the ethos of the Indian concept of vasudhaiva kutumbakam , emphasising the global nature of education and knowledge sharing. “Our dedication lies in seeking solutions that meet the dynamic demands of the sector. In the wake of Covid-19, when healthcare emerged as a cornerstone, highlighting the omnipresence of leadership and management, our focus is to confront these challenges head-on,” noted Rai. He continued: “The programme unfolds in five stages, blending two on-campus modules at IIM Indore and one at ASU, as well as 40 hours of online live classes. This approach ensures a holistic understanding of crucial aspects, such as the economics of healthcare, healthcare
SCHOOL Indian Institute of Management Indore
(IIM Indore) COUNTRY India
IM Indore is to partner with Arizona State University (ASU) to introduce the
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Global Healthcare Professional Programme (GHPP). The initiative aims to transform healthcare management by equipping medical professionals to navigate the complexities of modern healthcare. The course is an eight-month programme catering to doctors, healthcare professionals, hospital and health system executives, public health officials and health policy experts. It encapsulates a fusion of offline and online sessions, integrating real-world business use cases and immersive experiences at
operations, AI in healthcare, leadership and more.” CD
8 Business Impact • ISSUE 1 • 2024
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