NEWS & INSIGHT
SCHOOL La Trobe Business School, La Trobe University IS INNOVATION THE KEY TO ACHIEVING SUSTAINABILITY?
COUNTRY Australia
esearchers at La Trobe Business School are exploring how senior managers in heavy manufacturing
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companies can drive innovation to achieve sustainability and cost-reduction goals. “With increasing environmental degradation, these managers are facing immense pressure to accommodate their environmental responsibilities and operate more cost-effectively,” explained Vida Siahtiri, the school’s professor of service management. Addressing differing opinions about the role of innovation, she said, “To date, there is little understanding of whether investing in both radical and incremental innovation is required to achieve environmental sustainability and cost-reduction goals.” Elaborating on the research further, Siahtiri noted that it “sheds light on the significant influence that senior leaders can exert in shaping an organisation’s trajectory towards innovation and environmental responsibility”. She concluded by saying that “leaders’ attitudes can unlock the benefits of radical and incremental innovation in promoting their company’s environmental sustainability. Our research offers valuable insights for organisations wanting to navigate the complex landscape of environmental sustainability and innovation.” CD
RESEARCH REVEALS THE GENDER GAP IN CRYPTOCURRENCY INVESTMENT
personality traits might impact the likelihood of someone investing in cryptocurrency. In a survey of around 1,500 people, men scored higher than women for ‘financial mastery’, indicating greater confidence in their ability to make financial decisions. “Our findings indicate that women may need further persuasion or education regarding the benefits and risks of crypto before considering investing in this type of currency. This knowledge can also be crucial for those tasked with regulating financial markets and protecting vulnerable consumers,” said marketing professor at UiA School of Business and Law Ellen Katrine Nyhus, who conducted the research with colleagues at UiA and Aarhus University in Denmark. The study’s recommendation is that companies and marketeers in the cryptocurrency space should focus more on informative and educational messages if they wish to appeal to women and start influencing traditional gender patterns and stereotypes within the financial investment industry. EB
SCHOOL School of Business and Law, University of Agder COUNTRY Norway
W hen bitcoin was introduced in 2009, revolutionising cryptocurrency, it was heralded as something that could fuel gender equality in the investment arena. However, such an impact has not materialised and men remain more likely to invest in cryptocurrencies than women. To gain a greater understanding of cryptocurrency culture, researchers from the University of Agder (UiA) studied the investment scene in Norway, a country often regarded as advanced in gender equality. It found that 12.5 per cent of men are currently willing to invest in digital currency, compared with just 5.64 per cent of women. In search of an explanation, the researchers considered how certain
SHARE YOUR NEWS AND RESEARCH UPDATES by emailing Business Impact editor Tim Banerjee Dhoul at t.dhoul@amba-bga.com
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Business Impact • ISSUE 1 • 2024
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