BRAND BUILDING INDUSTRY AND CUSTOMER-FACING
02
Industry facing theme: “Consolidation is killing our industry. We’re fighting back.” Position InsureLine in a space that only we own: InsureLine is the only one helping to start and create independent insurance brokerages and create new brokerage owners. LinkedIn campaigns, advertising and sponsorship with provincial broker associations.
01
02
03
First ever mass consumer facing campaign: “Fanatical Insurance”
04
Campaign was intended to be fresh and get attention from the bold, creative and unique approach. Content was tested online first and then expanded to traditional media such as bus shelters and billboards. Plan is to continue with this campaign into 2025 with increased spend.
05
06
Toolkits for franchisees to individually promote the same messaging.
07
Made with FlippingBook - Online magazine maker