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ON THE MOVE TALMAN CONSULTANTS HIRES DIRECTOR, HUMAN RESOURCES Talman Consultants, LLC , a leading WBE and DBE-certified civil engineering consulting firm, announced the hiring of Perry Sartori as Director of Human Resources. Sartori replaces Liane Adduci, who will continue to lead Marketing and Operations at the firm. He will report to Katherine Latham, managing partner. “One of our goals is to advance women and diversity in engineering in the hopes of shaping the future of our industry. Talent is at the heart of that goal,” said Latham, managing partner of Talman. “Perry’s experience and passionate approach to developing talent and directing human resources strategy is a perfect match as we look to find the right people, develop our existing team, advance diversity and implement best practices in human resources.” A 20-year industry veteran, Sartori joins the firm from AbbVie, Inc. where he was a business human resources partner aligned with senior leadership in developing and implementing HR strategies, needs assessments and HR programs linked to business results. Prior to that, he was Director of Human Resources for Trustwave, where he managed global HR, Employee Relations, Performance Management, KPI’s for top performers and best practices in change management and
talent acquisition. He began his career at MWH Global, Inc. where he partnered with management on HR strategy and conducted pre- and post-merger integration during his tenure there. Sartori also consulted and acted as Interim Director of HR for Lyric Opera of Chicago and the Chicago Architectural Foundation. “Talman’s success has been in large part the result of our steadfast commitment to a culture that promotes doing whatever it takes to deliver accountability and results to our clients, doing the right thing with integrity, honesty and purpose and welcoming diversity and differences of opinion,” says Latham, managing partner of Talman. “It’s a tall order and we’re confident Perry’s experience in helping growing firms maintain culture while building HR strategies is the right fit.” Sartori has a bachelor’s degree in business administration from Lewis University andCertifications in Strategic Human Resources Leadership from the School of Industrial and Labor Relations from Cornell University. He is also a Certified Trainer DDI Targeted Selection and has given presentations on Leadership Through Respect, Preventing Harassment and Discrimination and the Blink Effect on Diversity in the Workplace. “I’m looking forward to being part of Talman
as they continue to work towards redefining the face of engineering and developing best practices in HR, employee relations, professional development, recruitment and organizational and regulatory development,” said Sartori. “Their vision is consistent with my experience and passion. My primary focus will be to ensure that Talman continues to be a great place to work for top talent.” Talman Consultants is a WBE and DBE- certified engineering design consulting firm specializing in underground utility infrastructure management. Talman’s team of multi-disciplined designers, engineers and project managers has built tools, knowledge and processes to help utility leaders optimize and manage complex infrastructure projects from “Concept to Construction”. Talman serves as a strategic partner for utility leaders, helping them make smarter investment decisions to secure competitive advantage, based on a wealth of knowledge in both the design and construction of complex infrastructure projects. Talman provides consulting, engineering design and review, regulatory compliance, leadership consensus building™, project life cycle optimization, permit acquisition, construction oversight, and restoration services.
JANE LAWLER SMITH, from page 9
Except for one. A full-color, fold-out postcard mailer. It focused on a particular college’s study abroad opportunities and the offer of a poster of one of four locations that are part of the study abroad program. Simple, direct, enticing, different, easy, new, fresh, clean. And it worked! So, is this the silver bullet solution? Colorful and tactile postcard mailers and posters? Of course not. But something new and thoughtful that will resonate with your desired contacts? YES! Over the past year, what “new” have you brought to your marketing efforts? In the coming year, what “new” is to come? Don’t abandon the foundation – the plan and the consistent action. But don’t let it grind your marketing to an end either. Inject freshness for your clients – the simple, direct, enticing, different, easy, new, fresh, clean. Seth Godin puts a different spin on it (and if you don’t know Seth, you should!): A note from 2020: Twelve years from now, your future self is going to thank you for something you did today, for an asset you began to build, a habit you formed, a seed you planted. Even if you’re not sure of where it will lead, today’s the day to begin. JANE LAWLER SMITH, MBA is the marketing manager at Derck & Edson, LLC. She can be reached at jsmith@derckandedson.com.
papers were all the rage in marketing. If you wanted to demonstrate expertise, a white paper was the way to go. Pages of text. Sometimes with graphics. Very often delivered in hardcopy format. Today, expertise must be demonstrated in brief. Twitter allows only 280 characters. Instagram allows 2,200 characters – but the emphasis is still on images, not words. “Don’t abandon the foundation – the plan and the consistent action. But don’t let it grind your marketing to an end either. Inject As a mother of a rising high school junior, this situation is brought home to me, pretty much daily, in my mailbox. Institutions of higher education are reaching out to my daughter in myriad ways. No. 10 envelopes are plentiful and about 90 percent offer a white paper of some variety (yes, I do pay attention and track these things!). Some even give an option to choose what white paper fits you best. However each mailer with its related white paper offer, despite the time and effort that may have gone into them, has wound up in the same place, with the same inaction. freshness for your clients – the simple, direct, enticing, different, easy, new, fresh, clean.”
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THE ZWEIG LETTER May 27, 2019, ISSUE 1298
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