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S P O N S O R
Accelerated growth
W ithin the booming AEC industry, there are always leaders. And then, there are followers. What sets the leaders apart is positioning their marketing teams as strategic drivers for success for accelerated pipeline and growth now and in the long- term. Growth and relationship management software turn marketing into the catalyst for growth: The four best practices for winning marketing teams.
Randy Reynolds
The principles and the best practices of these highly successful marketing teams can be summarized in these four best practices: 1)Prepare winning proposals with speed and ef- ficiency. While pipelines may be strong today, win- ning firms can’t be complacent for the long-term – they know the time is now to build acceleration across all of their key business functions, especially marketing. ❚ ❚ Leading firms have elevated their marketing de- partments from simple proposal writers to strate- gic enablers: They invest in them to wow the right customers and build the business foundation for the future. ❚ ❚ Winning firms run their marketing processes like clockwork – not only do they have the right in- formation at the fingertips of their strategic pro- posal development teams, they also use the latest tools in creating project proposals that delight.
❚ ❚ These teams don’t need to source the same infor- mation within their organization every time they need to develop new proposals. They move with the speed, efficiency, and elegance of a modern, agile delivery system. ❚ ❚ The winning firms have embraced the most agile processes and adopted the latest tools so much so that they beat their competition with incredible speed and efficiency – 50 percent faster than the rest. 2)Accelerate efficiencies in the bidding process. This is the time to bring order and control to your processes and put an end to rushed proposal sub- mission, while at the same time eliminating wasted manual effort. ❚ ❚ Leading firms’ marketing teams spend more time creating winning proposals than on manual work
See RANDY REYNOLDS, page 12
THE ZWEIG LETTER October 14, 2019, ISSUE 1316
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