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ELEVATE / CELEBRATE CHRISTINE FRANKLIN OF CHEROKEE ENTERPRISES, INC.RECOGNIZEDBYREDCROSS FORHUMANITARIAN EFFORTS The Red Cross annually recognizes women whose efforts have made significant contributions to the quality of life in South Florida through their Spectrum Awards for Women. “Spectrum” refers to women’s impact across the broad scope of community life and reflects the spectrum of cultures represented in the South Florida community. Christine Franklin, P.E., president of Cherokee Enterprises, Inc. , was one of the women leaders acknowledged for her humanitarianism. Franklin received the Entrepreneurial Award for her contributions to the economic, social, and cultural fabric of the community. “Giving back to the neighborhoods that support us is not just our responsibility, it’s our privilege,” says Franklin. CEI’s expansive commitment to its local community started by enlisting its own growing workforce. Employees began sponsoring a variety of worthy charitable causes within the greater South Florida region, with CEI’s financial backing. Franklin marvels at the dividends that have resulted: “Our corporate core values – ‘Community, Excellence, and Integrity’ – were not only burnished by an increased commitment to our local environs, they became defined by it.” Headquartered in Miami Lakes, Florida, CEI is a privately held firm founded in 1999 by a group of individuals whoworked together for more than 10 years for a large multinational firm. With humble beginnings in local environmental projects, CEI’s service offerings have grown along with the firm to provide fueling facilities, design/build projects, environmental engineering, and remediation services. CEI has the knowledge, the people, and the equipment to solve its clients’ greatest challenges. CEI believes that every client’s project is unique and that the firm’s attention to detail enables them to succeed – no matter the odds. NINE WESTWOOD EMPLOYEES RECEIVE CULTURE AWARES In early 2018 the Power Division at

Westwood Professional Services engaged its staff to help define the group’s culture, culminating in a statement that has been used to recognize and reward employees. During the year nine employees received culture awards, which include a framed certificate, monetary prize, and recognition through Westwood’s internal media. Equally as important have been the sincere and thoughtful nominations provided by the winners’ colleagues, recognizing the breadth of dedicated effort, collaborative spirit, and commitment to fun that truly uphold the team’s culture. Westwood values the strong culture that has been cultivated over the years, and the firm aspires to strengthen that culture every day, for every person, by providing: ❚ ❚ A place for professionals to have fun and work hard with a collaborative, productive, and diverse team. ❚ ❚ A place with a trusting and open atmosphere where people can count on each other’s support. ❚ ❚ A place focused on flexibility, balance, and creativity where people encourage and inspire each other, and strive to be innovative with a “can do” attitude. ❚ ❚ A place to grow and build life-long careers and lasting friendships. ❚ ❚ A team that is committed to the long-term success of each individual, where questions and new ideas are encouraged. The Power Division, and Westwood as a whole, will continue to articulate the importance of building a positive culture and to distinguish those culture champions among its own people. Westwood Professional Services is a surveying, engineering, environmental, GIS, and land planning and design firms that serves clients on commercial, residential, wind, solar, power delivery, and oil and gas projects. The firm has offices in Minneapolis, Minnesota; Phoenix, Arizona; Kansas City, Kansas; Dallas-Fort Worth, Texas; Madison, Wisconsin; St. Cloud Minnesota; Denver, Colorado; Las Vegas, Nevada; and San Antonio, Texas.

1200 North College Ave. Fayetteville, AR 72703 Chad Clinehens | Publisher cclinehens@zweiggroup.com Richard Massey | Managing Editor rmassey@zweiggroup.com Christina Zweig | Contributing Editor christinaz@zweiggroup.com Sara Parkman | Senior Editor and Designer sparkman@zweiggroup.com Liisa Andreassen | Correspondent landreassen@zweiggroup.com

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Email: info@zweiggroup.com Online: thezweigletter.com Twitter: twitter.com/zweigletter Facebook: facebook.com/thezweigletter Published continuously since 1992 by Zweig Group, Fayetteville, Arkansas, USA. ISSN 1068-1310. Issued weekly (48 issues/year) $250 for one-year print subscription; free electronic subscription at thezweigletter.com/subscribe © Copyright 2019, Zweig Group. All rights reserved.

MARK ZWEIG, from page 1

What keeps firm owners from sharing this kind of information with their employees? Mostly it is fear. Fear the employees will think they are doing so well that they should be paid more. Fear that the employees won’t understand the inherent ups and downs of various units in the firm and think that one or the other isn’t carrying their weight at some point in time. And fear that if the firm isn’t doing well, the employees will jump ship. You had better conquer those fears! Because the power of the information to inform, educate, and motivate your people is more powerful than any negative that could come from it. MARK ZWEIG is Zweig Group’s chairman and founder. Contact him at mzweig@zweiggroup.com.

© Copyright 2019. Zweig Group. All rights reserved.

THE ZWEIG LETTER April 1, 2019, ISSUE 1290

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