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ON THE MOVE WALTER P MOORE ANNOUNCES KEY LEADERSHIP TRANSITIONS IN FIRM’S STRUCTURES GROUP International engineering firm Walter P Moore announced several key changes within the firm’s structures group, which encompasses structural engineering, enclosure engineering, construction engineering, secure design, and parking consulting. Blair Hanuschak, P.E., senior principal, has been promoted to executive director of structures, which spans 19 U.S. offices, five international locations, and comprises roughly 54 percent of the firm’s employees. Hanuschak will captain an executive suite of structural leaders. A 27-year veteran at Walter P Moore and member of the Board of Directors, Hanuschak has served as a regional and managing director for structures and as global aviation practice leader. He has been instrumental
in establishing the firm as a leader in airport design, and in 2008 he founded Walter P Moore’s Washington, D.C. office, now the firm’s second largest U.S. location. He will continue to be located in the Washington, D.C. office. “Blair is a proven leader, and I am confident that his charismatic and collaborative style, vast experience, and client savvy will make him a very effective executive director,” stated CEO Dilip Choudhuri, P.E. in making the announcement. Hanuschak succeeds Lee Slade, P.E., senior principal, who has led the structures group since 2001. Slade continues to serve the firm as the chairman of the board and will be transitioning to a new role that leverages his engineering passion and 42 years of experience. Throughout his prolific career, Slade has served as a visionary leader, both
for the structures group and for the firm as a whole. Under his direction, Structures grew by $30 million in revenue, added three new practice areas, opened eight offices, and added 60 new principals. Walter P Moore is an international company of engineers, innovators, and creative people who solve some of the world’s most complex structural and infrastructure challenges. Providing structural, diagnostics, civil, traffic, parking, transportation, enclosure, and construction engineering services, they design solutions that are cost- and resource-efficient, forward-thinking, and help support and shape communities worldwide. Founded in 1931 and headquartered in Houston, Texas, Walter P Moore’s more than 600 professionals work across 19 U.S. offices and five international locations.
JOAN MCQUAID, from page 3
channel(s) that are most used by your clients. If possible, have several short posts ready so that you can post on a regular basis. Repetition and a consistent presence on social media help increase awareness of you and the communications you’re posting Whenever possible, post work you’ve written. Additionally, offer links to any other of your online article(s). Share announcements about upcoming events – especially if you’ll be a participant in those events. Bonus: most social media channels have analytics available that track traffic and responses to your posts. Seeing a swirl of activity and positive comments on your posts are good moti- vation to do more of whatever you find is resonating well with your clients. “Whether a seasoned professional or new to the AEC industry, you can write, give a presentation, or post on social media with topics that are informative for your clients to spur connections that could ultimately benefit your bottom line.” ❚ ❚ Refresh, recycle. Once you’ve created a piece, look for ways to expand its reach. Condense full-length articles for a blog post. Your article can be inserted in a newsletter, submitted for publication in traditional print or e-magazines, turned into a presentation, used as the basis for a webinar, and placed across social media. ❚ ❚ Start now. A small investment of your time, energy, and cre- ativity can yield a larger return. Start gently. Build your confi- dence. Ask for assistance if you need it. Persist in your efforts and then try to expand coverage of every piece you create. Your clients will notice and appreciate what you’re providing to them. Ideally, they’ll reward you by doing more business with you. JOAN MCQUAID is the chief marketing officer at HP Engineering, Inc. in Rogers, Arkansas. She has more than 20 years of strategic marketing communications and planning experience in the AEC industry. She can be reached at jmcquaid@hpengineeringinc.com.
Once you’ve narrowed down to some relevant topics, then prepare to communicate information that is in line with your clients’ focus. By doing this you’ll not only capture their at- tention with the pertinent information you provide, but also position yourself as a credible resource for them. And who doesn’t want to be helpful to a client? ❚ ❚ Write. There are several options for getting your words in front of your audience. Start simply with a small goal, like one written piece. Write a brief three to five paragraph blog post for your com- pany’s website. If your organization has an e-newsletter or e-magazine for clients, write an article for an upcoming issue. If these channels are not available to you, submit a more sub- stantial article to the editors of client industry publications and/or online resources for the editors’ consideration to pub- lish. Regardless of the channel, be sure the piece you’re writing will be a valuable read for your clients. Offer content that is timely, educational, or newsworthy. For example, focus on real-world scenarios, give solutions to their problems, expand on ways to avoid pitfalls, or write about upcoming changes that could impact your clients’ work. When composing your piece, avoid using AEC industry jargon. Instead, use your cli- ents’ vocabulary. ❚ ❚ Present. If you prefer being live and in-person before your client audience, then make an informative presentation to your clients. Better still, invite a client or colleague to co-pres- ent with you. Two presenters can split the work of creating and giving the presentation. Having a client presenter along- side you adds to your credibility as an expert. It also provides great exposure for both presenters. Just as with a written piece, presentations should offer use- ful, timely, and helpful information. If you have the resources, consider going a couple of steps further – offer your presentation as an online webinar and/or invite local clients to your office for your live presentation. ❚ ❚ Post. Social media posts are quick and easy ways to com- municate with your client audience. Select the social media
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THE ZWEIG LETTER June 24, 2019, ISSUE 1302
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