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ON THE MOVE CR ARCHITECTURE + DESIGN APPOINTS CHIEF GROWTH OFFICER CR architecture + design recently added Bill Dandy to their executive team as chief growth officer. An experienced leader and veteran client-advocate, Dandy brings an extensive business skill set to CR architecture + design’s leadership team, reinforcing the firm’s commitment to its growth strategies. Dandy’s background includes more than 25 years in senior management marketing and operations roles for iconic retail brands. Most recently, he served as chief client officer for a privately-held technology and marketing consulting firm with both a national and international presence, serving similar market segments to CR architecture + design. Dandy’s leadership has driven growth by leveraging and aligning company priorities to client strategies and deliverables. His hiring affirms CR architecture + design’s commitment to offering industry-leading service and valuable solutions that produce transformative results for their clients. “Bill brings an unusual blend of experience, having been on both the client and service- provider side in senior level roles, and will complement our executive team nicely. He has played a key role in building client-centric cultures and operating disciplines, which will be essential to our growth strategies,” said David S. Arends, president + CEO of CR architecture + design.

Take your advice from Mark Zweig to-go.

“I look forward to being a part of the CR architecture + design team, as we leverage our client relationship focus and build our brand in the marketplace,” said Dandy. “Having been a former client, I am confident we are going to continue to bring exceptional value and thought leadership to the market segments and geographies that we serve.” Dandy joins CR architecture + design’s Cincinnati team and will be leading the marketing and client development teams for the company. CR architecture + design manages eight areas of market expertise nationally and is recognized as a design expert in the market segments it serves. CR architecture + design’s commercial, higher education, K-12, government, hospitality, housing, senior living, and retail groups focus on design creativity, technology, energy, and delivering value through exceptional client service. At CR architecture + design, designers are committed to taking care of clients, exceeding expectations, and showing passion and expertise in everything they do. CR architecture + design is equally committed to its employees by providing them with opportunities and resources to advance, diversify, and continuously hone their craft. The firm leads through relationships and at the end of the day, they partner with their clients to help them grow and in turn, grow along with them.

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1200 North College Ave. Fayetteville, AR 72703 Mark Zweig | Publisher mzweig@zweiggroup.com Richard Massey | Managing Editor rmassey@zweiggroup.com Christina Zweig | Contributing Editor christinaz@zweiggroup.com Sara Parkman | Editor and Designer sparkman@zweiggroup.com Liisa Andreassen | Correspondent landreassen@zweiggroup.com

MARK ZWEIG, from page 1

And that gives you a reason not to like them. And a lot of what isn’t negative on social media is often sarcastic. That sarcasm becomes tiresome – especially if it starts to creep into everything you do. 3) I could think about my businesses. I came up with several new ideas that I think will be helpful. I called some people I hadn’t spoken with for too long. I talked to some others that I should have been talking to more. I think a lot of good will come from freeing my time and mental energy. 4) I became a better listener. Instead of halfway listening to other people, I could all the way listen. And I could give them my full attention. Not my usual partial attention. The benefit of that is people like you more. You seem like you care. And it’s because you ac- tually do care because you are more tuned in and more empathetic. 5) I became painfully aware of how social media has been a platform for me to glorify my ego. All the posts showing my stuff and my kids and my accomplishments – way too much. Showing off becomes addictive. And it paints an unrealistic portrait of me and my real life – and for a lot of people I don’t really know. Not good. The “social media holiday” is going to make me less egocentric and more humble. And people will know less about me – and that’s OK. With all of these benefits that I have gotten from my social media holiday, I’m thinking of extending it. Going to make it a longer term deal. And while, yes, I will need to seek out new sources of information to stay informed, and new ways to market our businesses and myself, I think the end result will be more innovation, less conformity, and more authentic uniqueness. Time will tell if I’m right.

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Email: info@zweiggroup.com Online: thezweigletter.com Twitter: twitter.com/zweigletter Facebook: facebook.com/thezweigletter Published continuously since 1992 by Zweig Group, Fayetteville, Arkansas, USA. ISSN 1068-1310. Issued weekly (48 issues/year) $250 for one-year print subscription; free electronic subscription at thezweigletter.com/subscribe Article reprints: For high-quality reprints, including Eprints and NXTprints, please contact The YGS Group at 717-399- 1900, ext. 139, or email TheZweigLetter@ TheYGSGroup.com. © Copyright 2018, Zweig Group. All rights reserved.

MARK ZWEIG is Zweig Group’s chairman and founder. Contact him at mzweig@zweiggroup.com.

THE ZWEIG LETTER July 16, 2018, ISSUE 1256

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