11
O P I N I O N
Graphic design, by design
In 20 years as an in-house graphic designer, the lessons learned are simple: Serve the customer, protect the brand, meet the deadlines, and communicate with the client.
M ore than 20 years ago, I applied to a newspaper ad for an environmental consulting firm that was looking for an in-house graphic designer. Fresh out of school, I had very little knowledge about what it meant to be an in-house designer and I certainly hadn’t the faintest idea what environmental consulting was. Assuming it must have something to do with the environment, I thought, how difficult could it be to find photos of nature and use those to create beautiful graphics. Boy were my eyes opened!
Pam Wood
ware keeps crashing, it’s not your client’s fault. Every person that reaches out for graphics support should receive the same high level of customer service, and attention to detail; this keeps customers happy and coming back. ❚ ❚ No one knows your brand better. Early on in my “Each of these lessons are pivotal in creating and maintaining a top-notch design department that can support our firm’s graphics needs.”
Flash forward to today and I have certainly come a long way as a designer and manager. The lessons learned after having spent these years working as part of an in-house design team in the consulting industry are invaluable. Each of these lessons are pivotal in creating and maintaining a top-notch design department that can support our firm’s graphics needs. ❚ ❚ Excellent customer service goes a long way. One of the most flattering comments I hear is from peo- ple telling us how much they enjoy working with the graphics department because no matter what project we’re collaborating on, or problem we’re helping solve, we always do it enthusiastically and with a smile. Whether you’re having a bad day or your soft-
See PAM WOOD, page 12
THE ZWEIG LETTER May 20, 2019, ISSUE 1297
Made with FlippingBook Annual report