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O P I N I O N
Recession proof?
The next big downturn may or may not be just around the corner, but when it comes, and it will, will your firm be ready?
M any would argue that the next Great Recession, or worse, is just around the corner. It may feel like a long way off with the Dow Jones soaring, firms overloaded with work, and the biggest problem being the recruitment of qualified individuals. But now is the time to figure out how to position your firm to thrive in the next downturn.
Phil Keil
What are the roadblocks your clients face when buy- ing your services, figuring out what you do, or con- tacting you? When was the last time you updated your website and social media? Each step that makes “What is the difference between the firms that succeed in troubled times and those that don’t? The successful firms are market leaders and thought leaders that know how to take care of clients.”
What is the difference between the firms that succeed in troubled times and those that don’t? The successful firms are market leaders and thought leaders that know how to take care of clients. And being in that position is more about who you are than about what you do. It is your value set and principles that inform your actions which, in turn, attracts talent and clients. This is not a comprehensive list, but let’s talk briefly about a few things that your firm can do to become recognized leaders long before the downturn starts. ❚ ❚ Removing friction for clients. If you want your clients to be passionate about your firm, the key is to remove obstacles in their lives. Keep it simple.
See PHIL KEIL, page 12
THE ZWEIG LETTER January 1, 2018, ISSUE 1229
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