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BUSINESS NEWS GLOBAL ENGINEERING AND ARCHITECTURE FIRM, GHAFARI ASSOCIATES NAMES SCOTT HEYWOOD VICE PRESIDENT Award-winning engineering, architecture, process design, and construction services firm, Ghafari Associates is excited to announce the promotion of Scott Heywood, AIA, to vice president. “Scott’s promotion is in recognition of his critical role in the growth we’ve experienced thus far in the country’s southeastern region, specifically in Birmingham, Alabama,” says President and CEO Kouhaila Hammer. “We are excited to see the expansion of Ghafari’s healthcare, higher education, and industrial and manufacturing footprint. He has been instrumental in selecting the right talent and growing our Birmingham office as a base to serve our clients in the region. We are thrilled at the future potential in this area.” “I am very excited to be a part of the continued growth and redevelopment of the city of Birmingham,” says Heywood. “I am honored to be entrusted to lead the Birmingham office and serve as a trustworthy resource for our key clients throughout the city and the entire southeastern region.” With nearly 20 years of industry experience, Heywood has developed and managed a broad project portfolio with a client roster including the University of Alabama at Birmingham, Auburn University, University of Michigan, Birmingham Jefferson Convention Complex, St. Vincent’s Health System, Aurora Health Care, U.S. Department of Veterans Affairs, Thompson Tractor, BMW, Mercedes- Benz U.S. International, Brose, and ZF Industries. Heywood holds a master of architecture, a master of engineering in construction
engineering and management, and a bachelor of science in architecture; all from the University of Michigan. He is a member of the American Institute of Architects and has participated in the Alabama Center for Architecture/AIA Birmingham’s N2 Architecture program to educate elementary school students on the significance of architecture. He is also an active participant in the development of the National Architects Registration Exam as a committee member serving the National Council of Architectural Registration Boards. AECOM ANNOUNCES EXECUTIVE LEADERSHIP APPOINTMENTS AECOM , a premier, fully integratedglobal infrastructure firm, announced executive leadership appointments for Fred Werner, Steve Morriss, and Lara Poloni, effective immediately. The promotions create a strengthened executive leadership team with diverse expertise in place to best achieve the company’s goals and strategic priorities. With nearly 40 years of industry experience, Werner has been named president of major pursuits, in which he will focus on leveraging the full breadth of AECOM’s design, build, finance, and operate capabilities on large, complex bids. Morriss, previously chief executive, Europe, the Middle East, India and Africa, has been named group president, design and consulting services, Americas, which was previously led by Werner. In tandem with these appointments, Poloni, previously chief executive of Australia-New Zealand, will assume the role of chief executive of EMIA. “As we continue to position our business to best capitalize on tremendous market opportunities, I am pleased to announce the promotions of excellent leaders who have
proven to bring a passion for executing our design, build, finance, and operate strategy,” said Michael Burke, AECOM’s chairman and chief executive officer. “At AECOM, we are fortunate to have assembled some of the best employees in our industry, and we remain committed to fostering a culture that provides opportunities for our professionals to grow their careers within our company. I look forward to these leaders bringing their diverse expertise to their respective roles across our enterprise.” In his long-tenured career,Werner has amassed an impressive list of accomplishments across the civil infrastructure landscape. His understanding of AECOM’s diverse, global business and offerings will help advance the company’s efforts in matching its unrivaled integrated solutions with prospective clients’ increasingly complex needs. Morriss brings substantial expertise and a unique client focus to the key Americas market. He joined AECOM in January 2011 from Mouchel where he served as managing director of government and business services. Additionally, his nearly 30-year career includes senior executive roles with Serco PLC and WS Atkins. Over a career spanning more than 25 years, Poloni has predominantly worked in the planning, assessment, and development of major infrastructure in the transport, energy, and telecommunications sectors. She has also been appointed to AECOM’s executive leadership team at the enterprise level. Her role leading Australia-New Zealand will be succeeded by Todd Battley, who has more than 20 years of experience with AECOM and the industry.
CHRISTINA ZWEIG NIEHUES, from page 3
basis. Changes in these numbers are the proverbial canary in a coal-mine when it comes to the future health of your firm. “Do you know your website views, sessions, bounce rate? Social media followers? Average likes and impressions? Do you know how many leads are coming in, how many proposals are being sent out, and average short-list and win rates?” 6)No CRM system. An Excel sheet is not the ideal place for client/potential client information, or even your newsletter mailing list. If you don’t have a good system that tracks your current and potential clients, what they are being sent, and who is communicating with them, then you are at a major disadvantage. There are so many options for affordable and efficient systems today. Use the technology to your advan- tage! CHRISTINA ZWEIG NIEHUES is Zweig Group’s director of marketing. Contact her at christinaz@zweiggroup.com.
a phone picture that is 10 times better than the professional photos of 10 years ago. Your average website visitor can pick out stock photos from a mile away. They will make your web- site look cheap and impersonal. There are amazing programs designed to help you customize un-obvious stock photos or your own photos for use in advertisements and even your website. Send me an email and I’d be glad to share some re- sources with you. 4)Spam marketing and list buying. CAN-SPAM specifically states that it is illegal to sell – and conversely, buy – email ad- dresses. It is, however, legal to “rent” a list, but it doesn’t work well! Spam your clients or potential clients with constant un-targeted email blasts and advertisements, and watch your contact list shrink at an alarming rate (see No. 6 for more on this subject). 5)Marketing without tracking. Do you know your website views, sessions, bounce rate? Social media followers? Aver- age likes and impressions? Do you know how many leads are coming in, how many proposals are being sent out, and aver- age short-list and win rates? These are just a few of the met- rics you need to know and need to be monitoring on a regular
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THE ZWEIG LETTER January 1, 2018, ISSUE 1229
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