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BUSINESS NEWS UNSTUDIO’S DESIGN SELECTED FOR THE SOUTHBANK BY BEULAH IN MELBOURNE From designs submitted by six of the world’s leading architecture firms for their latest development in the heart of Melbourne, Beulah International announced that UNStudio ’s proposal has been selected as the winning design. The other shortlisted teams were BIG, Coop Himmelb(l)au, MAD, MVRDV and OMA. Ben van Berkel from UNStudio: “For our proposal to be selected by Beulah – such a forward-focussed developer – and from entries by such an exceptional group of our peers is a true honour. From the outset we worked with a fantastic team of cultural placemakers, sustainability consultants, landscape designers, artists, and engineers to achieve a fully integrated design.” UNStudio’s design proposal for Southbank by Beulah is integrally organised by one big detail: a “Green Spine” of vertically networked platforms, terraces, and verandas. This multifaceted spine is created by the splitting open of the potential single mass at its core, thereby forming two separate high rise structures and causing them to reveal the almost geological strata of their core layers. In addition to providing the towers with a twisting, sculptural silhouette, the Green Spine is an architectural element that incorporates a multitude of functions in one fluid gesture. It extends the Southbank Boulevard and the public realm upwards and acts as the key organizational element of the building with respect to program, culture, landscape, and

sustainability. In addition to housing a variety of amenities, all programs are linked to the Green Spine. A host of programs, including recreation, retail, offices, residential, hotel, and exhibition spaces are integrated into the vertically stepped public infrastructure – an infrastructure that is formed by indoor-outdoor spatial frames that embed nature, public space, and culture. UNStudio’s proposal was motivated by the concepts of togetherness joint ownership and open access for local residents and the wider community. The mixed-use podium was therefore created to not only be accessible and tailored to the users of the building, but also for the people of – and visitors to – Melbourne. The podium and its public rooftop park are reserved for public use. GOODY CLANCY BECOMES FIRST JUST ORGANIZATION IN THE CITY OF BOSTON Architecture, planning, and preservation firm Goody Clancy is Boston’s first JUST organization. JUST is a voluntary disclosure and transparency platform created by the International Living Future Institute to measure social justice and equity in the workplace. JUST requires that participants like Goody Clancy disclose a range of organization- and employee-related metrics-data which is then publicly shared. JUST social justice and equity indicators include: ❚ ❚ Diversity (non-discrimination, and gender and ethnic diversity)

❚ ❚ Equity (pay scale equity, gender pay equity, living wage, family-friendly policies) ❚ ❚ Safety (occupational safety, hazardous chemicals) ❚ ❚ Worker benefit (happiness, benefit programs, continuing education) ❚ ❚ Local benefit (local control, local sourcing) ❚ ❚ Stewardship (responsible investing, volunteering, charitable giving, transparency) “Goody Clancy has a longstanding commitment to the principles of social justice and equity, both within our firm and through the work we do with our clients and their communities,” says David Spillane, Goody Clancy president. “But becoming a JUST organization has added new rigor to our policies, required us to adopt clear metrics to measure our success, and allowed us to identify areas where we can and should do more. In sharing our commitments publicly, we’re establishing a baseline on which we can build.” Goody Clancy is an award-winning Boston- based architecture, planning, and preservation firm serving educational, governmental, and private sector clients and communities nationwide. Goody Clancy combines creative passion and a spirit of exploration with deep expertise and a rich appreciation of context. The firm’s focus on each client’s defining purpose leads to work that is visually distinctive and socially innovative-and client relationships that have extended over decades.

fails, remember there are 25 more letters.” Marketers for professional services are programmed to look first and foremost at being compliant with a solicitation, so it should be a natural progression to prepare for inevitable setbacks in our submittal processes. In other words, being ready for plans A, B, and C while dotting all the “i’s” and crossing all the “t’s.” Do not let a broken string ruin your gig. Have that second bass ready to rock – even if it’s a fretless one that you have not played in a really long time. JAVIER SUAREZ is the central marketing and sales support manager with Geosyntec Consultants. Contact him at jsuarez@geosyntec.com. “Marketers for professional services are programmed to look first and foremost at being compliant with a solicitation, so it should be a natural progression to prepare for inevitable setbacks in our submittal processes. In other words, being ready for plans A, B, and C while dotting all the ‘i’s’ and crossing all the ‘t’s.’”

JAVIER SUAREZ, from page 9

SharePoint, marketing automation tools, custom tools – take your pick on how you manage submittal documents. The landscape may be different, but the premise is the same: You should have duplicity while storing proposal files. The hor- ror stories are endless, including corrupt files, checked-out documents that live in limbo, red team reviewers locked out of systems, and so on. Play the “save as” card as frequently as possible so you can go back to a version of the documents that can salvage the whole process. ❚ ❚ Car 54, where are you? I feel like a preacher, but I am com- pelled to always talk about the actual submittal of a proposal or critical marketing document, easily the most overlooked step in the process. Probably due to human nature, people take for granted how little has to go wrong to effectively ruin a submittal, from car accidents and huge traffic jams, to pow- er outages and downed servers. Always, always have a backup plan for this crucial step. If you are hand delivering, plan to drive way in advance and be ready to assemble a second set of documents and a second driver in case something goes wrong. If you are uploading a proposal, have staff in different offices with access to the documents on call in case you are unsuccessful. Do you have a local print shop that can imme- diately print your documents if your printers malfunction? I can go on forever, but you get the picture. Non-fiction author Chris Guillebeau said, “If plan A

THE ZWEIG LETTER October 8, 2018, ISSUE 1267

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