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BUSINESS NEWS AZRIELI GROUP REVEALED TEL AVIV’S NEXT ICON: THE SPIRAL TOWER – THE TALLEST TOWER IN ISRAEL Last month, the Azrieli Group, headed by chairperson Dana Azrieli, revealed The Spiral Tower, which will be built on the property where the mythological Beit Yediot Ahronot stood for decades. The tower will constitute part of the Azrieli Center Complex, which today includes three towers – a circle, a square, and a triangle. The new tower will rise to a height of 350 meters spanning 91 stories and once completed, it will become the tallest building in Israel. Excavation and deep foundation work is already underway at the site, and construction is expected to be completed within six to seven years at an estimated investment of $668 million. The tower’s planning was entrusted to the international firm Kohn Pedersen Fox . The firm specializes in, increasing the role of large buildings in the urban space, and are responsible for planning five of the world’s 10 tallest skyscrapers. In attendance at the celebratory reveal event, which took place at the Azrieli Group offices, was architect James von Klemperer, president and design principal of Kohn Pedersen Fox, and architect Moshe Tzur, owner of Moshe Tzur Architects Ltd. , who serves as the project’s Israeli architect. The Spiral Tower symbolizes a new urbanism that includes a wide mix of purposes in a tower with around 150,000 square meters which will contain commercial space, offices, residences, and a hotel. Six underground parking levels, covering an area of 45,000 square meters, will be built at the base of the structure, in addition to a commercial floor connected directly to the light rail. As part of the tower’s construction, the Azrieli Tel Aviv Mall will receive a significant addition of 13,000 square meters, bringing its total area to 50,000 square meters. The tower was planned and developed in a unique
Excellence In Project Management geometric shape, never before seen in Israel, which captures the eye and the imagination. The main challenge for the initiators and architects was to create harmony between the three iconic towers that form Azrieli Center and the new tower, an impressive, one-of-a-kind structure which stands on its own. The tower’s design takes inspiration from the twists of a snail’s shell, attempting to imitate their natural form. The design also draws inspiration from ancient biblical scrolls and the way they unfurl upwards.
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MANAGEMENT This one-day training course covers the critical focus areas every AEC industry project manager should be familiar with and is presented in lecture, tutorial, and case study workshop sessions. Attendees will leave armed with a comprehensive understanding of the characteristics, skills, and techniques successful project managers must have to flourish in their role. Many architects, engineers, planners, and environmental consultants receive little or no training in project management and are expected to produce exceptional designs that are on- time, under budget, and error- free. Add in the desire to maintain stellar client relationships, and many project managers feel unequipped to produce desired results. Zweig Group’s Excellence in Project Management training program is a solution to this common problem. Attendees will learn: ❚ ❚ The multiple roles of the project manager ❚ ❚ Techniques for leading teams ❚ ❚ Tools project managers can use to improve their effectiveness ❚ ❚ How to improve performance as a project manager ❚ ❚ Highly-effective techniques project managers can use to out-perform the competition ❚ ❚ Better techniques for managing clients and project partners ❚ ❚ Industry best practices that the most-successful firms use to stay on top Visit bit.ly/1283EPM to learn more.
manager should know from the unique perspective of AEC firms. The information is presented in lecture, tutorial, and case study workshop sessions. RANDY WILBURN is a consultant and trainer. He can be reached at rwilburn@zweiggroup.com. “We’ll show you how to deal with a crisis, and offer case studies that help to further drive home these lessons and equip you to go back to your office ready to tackle any issue that comes up on your next project.” Kohn Pedersen Fox Associates is an American architecture firm which provides architecture, interior, programming, and master planning services for clients in both the public and private sectors. Moshe Zur Architects & Town Planners Ltd., founded in 1978, is headquartered in Tel Aviv. All these led to choosing the spiral shape as the central motif in the tower’s design, in a way that will resemble a scarf winding around the existing base and three towers, and continuing like a scroll ascending around the new tower. The tower’s peak will include space for conferences and meetings, recreational space, and a 360-degree view of Tel Aviv and the surrounding area. The expanded Azrieli complex will create the only traffic artery connecting all the diverse means of transportation around it: from the bus lines that stop at the entrance, to the direct passage between the Hashalom Train Station and the Shaul Hamelech light rail station, which will be incorporated in the new build so that the light rail station will open directly into the expanded Center. Given the anticipated activity of the light rail’s Red Line, it is predicted that approximately 100,000 people will pass through the center every day once the project is completed.
RANDY WILBURN, from page 3
and internal team members. We look at the challenges of scope, schedule, and budget and how small tweaks in your project management process can improve the outcomes in these three areas. If that’s not enough to convince you to take this training we also dive into decision-making, and financial facts and figures that should matter to every project manager and every marketing and business development person. We’ll show you how to deal with a crisis, and offer case studies that help to further drive home these lessons and equip you to go back to your office ready to tackle any issue that comes up on your next project. This one-day training course covers these and more critical areas every project
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THE ZWEIG LETTER February 11, 2019, ISSUE 1283
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