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BUSINESS NEWS PDT ARCHITECTS IS NOW CHA ARCHITECTURE, P.C. CHA Consulting, Inc. , a highly diversified, full- service consulting engineering firm, announces its affiliate, PDT Architects , has rebranded as CHA Architecture . CHA’s award-winning, full- service architecture arm has also launched a new website at chaarchitecture.com. PDT Architects was acquired by CHA Consulting, Inc. in 2017. The name change and rebranding is intended to further reinforce to the market the full-service capabilities CHA can now offer to its clients. This branding change completes the full integration of the companies and aligns the architecture studio with the CHA brand. CHA Architecture’s highly creative staff will continue to serve its clients with excellent design services, and will also offer the resources of a large, full-service engineering firm to meet its clients’ many needs. “Our team is inspired by our new name and redesigned website,” said Brian Curley, CHA Architecture’s lead. “This branding and alignment with CHA will support our team’s approach to serving clients with extensive resources from across all of CHA and throughout CHA’s entire geographic footprint.”
“Branding our outstanding architecture team under CHA reaffirms our aspiration to elate our clients by offering them a truly one-stop-shop for all their design needs,” said Michael Carroll, CHA president and CEO. “Under our stronger, united brand and integrated service portfolio, we will continue to responsibly improve the world we live in.” “The rebrandingof our architecture organization to fully integrate with CHA provides clarity to the market that we are one team united in our commitment to providing quality services that aim to exceed our clients’ expectations,” said Chief Strategy Officer Jim Stephenson. CHA Architecture’s new website was redesigned to showcase CHA’s focus on architecture and its talented staff and their passion for great design that improves the built environment. The new website includes resources for clients and potential clients, including photos of many of the buildings and spaces the team has designed. The website also provides information about career opportunities available at CHA Architecture and throughout all of CHA. CHA Architecture specializes in the design
of sustainable, high performance buildings in the education, health care, multi-family housing, office/corporate, state/municipal, and historic preservation sectors. Founded in Portland, Maine in 1977 as Portland Design Team and later known as PDT Architects, CHA Architecture has built its core practice around the idea of creative discovery and continuous learning blended with the science and technology of the built environment. CHA Consulting, Inc. is a highly diversified, full- service engineeringconsulting firmwhich, along with its subsidiaries, provides a wide range of technology-enhanced planning and design services to public, private and institutional clients. CHA was ranked the 37th largest pure design firm in the United States in 2019 by Engineering News Record. With technical personnel and offices throughout the United States and Canada, CHA offers engineering, architectural, survey, construction, and other services necessary to complete projects on time and within budget. The CHA Companies include: CHA Consulting, Inc., CHA Tech Services, CHA Canada, Novara GeoSolutions, American Fire, CHA Architecture, Wolverton & Associates, and Daedalus Projects, Inc.
edge if we plan to stay ahead of the competition. So, if we can’t all be innovators and early adopters, how do we support those of us who do fit those descriptions? We give them a platform, protect them, listen, and, above all, give their ideas a chance. We accept that trying something new is risky, and therefore we don’t demote or cast aside these people when an idea doesn’t work out. We encourage them to try again and again, and we foster a safe environment that encourages the innovators – and attracts more innovators. We recognize that some of these innovative ideas can take us to the next level – ideas like a vivarium inside a high rise, lighting that helps mental health patients by mirroring circadian rhythms, lab spaces that can be reconfigured as research needs change, data- based design choices, and more. It is important for leadership of companies to protect and nurture their innovators and early adopters. So, the big question is this: Where do you think you are on the innovation continuum – are you more like Kodak or Google? JEFF BISCHOFF is chief operating officer at BSA LifeStructures. He can be reached at jbischoff@bsalifestructures.com. “While many people eventually will adopt something new, only 16 percent of us will be innovators and early adopters. This has been proven relevant again and again in areas ranging from consumer products and fashion to design and technology.”
JEFF BISCHOFF, from page 9
innovators and early adopters are protected, encouraged, and given a voice. And they aren’t limited by the company’s early identity as “just” a web search firm. Let’s look at the terms “innovators” and “early adopters.” Definitions of those terms come from research done by Everett Rogers in the early 1960s. Here is a chart that summarizes his research.
This research shows that, while many people eventually will adopt something new, only 16 percent of us will be innovators and early adopters. This has been proven relevant again and again in areas ranging from consumer products and fashion to design and technology. We have to accept that we won’t all be on the cutting edge, but we also have to recognize that we need that cutting
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THE ZWEIG LETTER September 30, 2019, ISSUE 1314
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