TZL 1237

BUSINESS NEWS BENTLEY SYSTEMS ANNOUNCES AVAILABILITY OF CHINESE TRANSLATION OF WATER LOSS REDUCTION Bentley Systems, Inc., a leading global provider of comprehensive software solutions for advancing infrastructure, announced that its Bentley Institute Press publication, Water Loss Reduction , is now available in Chinese. Water Loss Reduction , written by a group of industry experts from around the world, provides comprehensive, state-of- the-art technical knowledge and holistic approaches for addressing water loss in urban water systems. The book examines water loss reduction best practices including model-based leakage detection, pressure management, water balance or water audit, minimum night flow monitoring, and various device-based leakage detection methods. Dr. Zheng Yi Wu, Bentley Fellow, technical editor, and co-author of Water Loss Reduction , commented, “The best practices in Water Loss Reduction are very useful in China where many long-distance water transmissions, including the South-North Water Transferring Project, are being completed to mitigate water shortages in large cities. However, water is often lost from underground distribution pipelines due to leakage. Reducing water leakage is not only the best alternative of ‘new’ water sources, but is also nationally strategic to sustain economic development and on-going urbanization in China. Therefore, we are pleased to offer this essential guide

for Chinese utilities committed to detecting, managing, and limiting water loss.” The original English edition of the book was translated into Chinese by Dr. Qingzhou Zhang, Dr. Yuan Huang, and the research team led by Professor Zhao Hongbin from Harbin Institute of Technology. Professor Zhao, the leading authority of water distribution modeling in China, commented, “This book illustrates and elaborates on comprehensive theoretical principles and practical applications, and its state-of-the-art technical references demonstrate the innovative research and real-world practices of urban water loss reduction and management. This book project also sets an excellent example for effective collaboration between Chinese and overseas institutions to advance research and water system management in China. I sincerely wish that this translated book, together with other work by our team, can help to address the challenge of water loss reduction in China and enhance water system management in general.” The authors of this extensive work include: Zheng Yi Wu, Ph.D., Bentley Fellow, research director, Bentley, U.S.A.; Malcolm Farley, CEng, CEnv, C.WEM and FCIWEM, principal consultant at Malcolm Farley Associates, U.K., and leader of the Publications, Communication and Conferences team of IWA Water Loss Task Force; David Turtle, BA, CEng, MICE, supply planning manager, United Utilities, U.K.; Sanjay Dahasahasra, Ph.D., member

secretary, Maharashtra Jeevan Pradhikaran, India; Madhuri Mulay, Ph.D., head of IT Cell, Maharashtra Jeevan Pradhikaran, India; Joby Boxall, Ph.D., professor of Water Infrastructure Engineering, University of Sheffield, U.K.; Stephen Robert Mounce, Ph.D., research associate, University of Sheffield, U.K.; Yehuda Kleiner, Ph.D., senior research officer and group leader at National Research Council, Canada; and Zoran Kapelan, Ph.D., professor in Water System Engineering, Centre for Water Systems at the University of Exeter, U.K. Bentley Institute Press is a knowledge leader in the publication of textbooks and professional reference works for BIM advancement of the AEC, operations, geospatial, and educational communities. A sampling of its growing list of titles includes books covering MicroStation, building analysis and design, construction, road and site, plant design, structural analysis and design, and water and wastewater analysis – all written by experts in their respective disciplines. Bentley Systems is a global leader in providing engineers, architects, geospatial professionals, constructors, and owner-operators with comprehensive software solutions for advancing the design, construction, and operations of infrastructure. Founded in 1984, Bentley has more than 3,000 colleagues in more than 50 countries, more than $600 million in annual revenues, and since 2011 has invested more than $1 billion in research, development, and acquisitions.

As a principal or partner of a firm, you must recognize that marketing is an evolutionary process which takes time, as well as an investment (not expense) of money and resources, and should not be rushed or minimized. Certainly you can have (attainable) project goals and deadlines to work toward, which makes good business sense, but this should not interfere and prevent marketing from functioning in a sensible manner. The premier brands of the world, in or out of the AEC industry, did not become so overnight. For most it took years and even decades to become an everyday or household name. Give your marketing the time it needs to evolve. That’s how you plan for success. ROGER MARQUIS, client relations and business development director at Spacesmith. Contact him at rmarquis@spacesmith.com. “The premier brands of the world, in or out of the AEC industry, did not become so overnight. For most it took years and even decades to become an everyday or household name. Give your marketing the time it needs to evolve. That’s how you plan for success.”

ROGER MARQUIS, from page 11

or campaign, and a firm’s leadership needs to realize that just as with the design and construction of a building, marketing needs to be “done right” not “done fast” if it is to be effective and succeed. To illustrate this point, let’s focus on search engine optimization for a firm’s website. While it can take a considerable amount of time to write and post content for a website, making use of the proper keywords and coding schemes, etc., it also takes time to study search engine results and website analytics in order to determine what’s working, not working, and why. From here, it then takes time to make any necessary improvements or modifications and retest all of it over again. For a marketing project like SEO it could take months or longer to perfect. Whether it’s a monthly email campaign, promotional event, thought leadership piece, project proposal, or blog post, a firm’s senior leadership cannot see marketing and its various components or activities as merely things to check off on a to-do list. These are not necessarily one-and- done items to consider. Rather, it’s just the opposite. When done correctly, conscientiously, and in accordance to best practices, marketing takes time to research, understand, analyze, formulate, strategize, produce, implement, test, and manage.

THE ZWEIG LETTER February 26, 2018, ISSUE 1237

Made with FlippingBook Annual report