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2018 MARKET ING EXCELLENCE AWARD WINNERS

Zweig Group’s MARKETING EXCELLENCE AWARD recognizes outstanding and effective marketing in the AEC industry. There are nine categories: External Communication, Holiday Marketing, Social Media, Special Event, Integrated Marketing, Website, Internal Marketing, Proposal Presentation, and Video Marketing. To enter, firms had to submit the marketing piece they used in the category they were competing in. If they were not able to submit the actual piece, they submitted a document that explained the marketing piece, what the goals were, and what the results were. The volume of entries Zweig Group received shattered all records from previous years! Our judging panel spent many hours deliberating over the numerous entries we received and the competition was intense. Winners will receive awards at this year’s conference. A handful of firms placed across multiple categories. Below, you will find the top-five finishers in the 2018 competition.

EXTERNAL COMMUNICATION 1. Pond & Company 2. Garver 3. BIG RED DOG Engineering 4. LJA Eningeering, Inc. 5. Chen Moore and Associates HOLIDAY MARKETING 1. Westwood Professional Services 2. LJA Eningeering, Inc. T-3. HFA T-3. Walter P Moore 4. ISG 5. JQ Engineering SOCIAL MEDIA 1. LACO Associates 2. Miyamoto International 3. ATI Architects and Engineers 4. Halff Associates, Inc T-5. Chen Moore and Associates T-5. DAVIS Construction

SPECIAL EVENT 1. Miyamoto International T-2. EAPC Architects Engineers T-2. HFA 3. Fleis & VandenBrink 4. BHC RHODES 5. ISG INTEGRATED MARKETING 1. DAVIS Construction 2. Arrow Engineering 3. ECS 4. P2S Inc. 5. Harley Ellis Devereaux WEBSITE 1. ATI Architects and Engineers 2. WT Group 3. KLJ 4. Falcon Engineering, Inc T-5. Arrow Engineering T-5. ECS

INTERNAL MARKETING 1. Pond & Company 2. Huckabee

3. LJA Eningeering, Inc. 4. Halff Associates, Inc 5. EAPC Architects Engineers PROPOSAL PRESENTATION 1. ATI Architects and Engineers 2. ISG 3. Mott MacDonald 4. Patel, Greene & Associates, PLLC 5. SWBR VIDEO MARKETING 1. Miyamoto International 2. HFA 3. Westwood Professional Services 4. ECS T-5. P2S Inc. T-5. VLK Architects

WOEBER, FERCHO, & KLING, from page 9

Even in pressure-packed and competitive situations like a CFO conference in New York, Fercho doesn’t forget the little things, the human things by which people can relate. It’s part of the way he does business. “I know these people start the same day in a similar way as mine,” he says, referencing kids, marriage, a cup of coffee, and brushing your teeth. The human approach works. CTA recently out-did a competitor to sign an important client. And Fercho did it his way. “I don’t want to just talk about price and product,” Fercho says. “It’s not selling. It’s developing business. It’s looking at the human you are building a relationship with.” MIKE WOEBER is president and co-founder; DAWSON FERCHO is vice president of business development and co-founder; ROB KLING is vice president of client services and a co-founder of CTA. They can be reached at mikew@corporatetaxadvisors.com, dawsonf@ corporatetaxadvisors.com, and robk@corporatetaxadvisors.com.

current and potential clients. But keeping the clients CTA already has while bringing in new business isn’t easy. “You have to stay relevant,” Fercho says. “You still have to find a way to stay top of mind, and as you grow, that becomes more challenging. Today more planning is involved because we need to continue our focus on new clients. Not lost on us is that it costs so much more to gain a new client than it does to maintain those you have.” Founded in 2014, CTA is based in Huntsville, Alabama, but has offices in Atlanta, Detroit, Houston, Kansas City, and Los Angeles. Since last year, the CTA staff of 15 attorneys, CPAs and engineers has been augmented by at least four additional sub-consultants. The firm has plans to open satellite offices in Orlando and New York. CTA clients range from those with $5 million in annual gross receipts to those with $250 million, and in addition to the design firms, CTA works with companies in manufacturing, GIS, software development, and medical devices.

THE ZWEIG LETTER August 20, 2018, ISSUE 1261

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