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ON THE MOVE FUSCOE ENGINEERING TWO NEW SENIOR PROJECT MANAGERS Fuscoe Engineering, Inc. announced that two employees from its Irvine office, Debra Schales and Howard Wen, have been promoted to the position of senior project manager. Schales is a strong, motivated trailblazer with more than 30 years of experience in all facets of civil engineering. She has overseen numerous residential, commercial, and public projects in Los Angeles, Orange, Riverside, and San Bernardino counties. ANNOUNCES Over the course of her career, Schales has earned a reputation for both innovative design and technical accuracy, with a specialty in water, sewer, and storm drain design. Her expertise includes Sewer Capacity Reports, Low Impact Development Plans, Best Management Practices Plans, Water Quality Management Plans, and Storm Water Pollution Prevention Plans for various new developments. Her experience also includes extensive coordination with public and private agencies and consultants. In recent years, Schales has become an affordable housing, multi-family and urban infill trusted advisor serving top tier clients. She is currently working on the Jordan Downs affordable mixed-use project in Los Angeles for Jordan Downs Community Partners, which includes the City of Los Angeles Housing Authority, Michael’s Development Company, BRIDGE Housing and Primestor Development. Moreover, Schales has provided services for Via 401 & 425 Apartments in Carson for The
Related Companies; Arbor Green Apartments and Bella Vita Senior Mixed-Use development in Carson for Affirmed Housing; Belmar Apartments at The Village in Santa Monica for The Related Companies/City of Santa Monica/ CCSM; and Vermont Villas Veterans/Senior Housing in Los Angeles for Affirmed Housing. In addition, Debra has overseen the luxurious Meridian condominiums in Newport Beach for The New Home Company; Park Place III Apartments in Irvine for The Irvine Company; Sausalito Villa Apartments in Playa Vista for The Irvine Company; and Eleven 10 West Apartments for the Picerne Group. Schales is a resident of Huntington Beach. Wen has 16 years of experience in developing, implementing and innovating stormwater programs. Howard has offered his expertise in NPDES stormwater policies and regulations as a consultant to the Cities of Yorba Linda, Brea, Los Alamitos, Tustin and Anaheim, as well as Phase II MS4 permittees, such as Del Mar Fairgrounds and OC Fair & Event Center. Roles with these permittees include stormwater program administration, technical support for RWQCB audits, WQMP/LID plan checking and MS4 inspection services. Wen and his team have completed hundreds of MS4 inspections for construction sites and commercial/industrial facilities, as well as LID and BMP operations inspections for Cities. He has also led development of database/GIS management tools to track MS4 compliance inspections. As a QSD, Wen also serves as the head of
the Stormwater Pollution Prevention Plan Monitoring Team that inspects construction sites for NPDES compliance. The team’s services help mitigate downstream impacts to creeks, rivers, or public drainage facilities. The team also provides on-site resolution for Regional Board inspections and notices of violations for private developers and public agencies. Wen has prepared Municipal Stormwater Program Annual Reports for more than 15 years and has developed processes to analyze spatial and temporal data collected by Cities to evaluate program compliance and water quality improvement. Cities can feel confident that the iterative improvements made to their Stormwater Programs are grounded by the results of their inspection, monitoring and enforcement activities. Wen has also assisted Cities in evaluating Trash Amendment TMDL Track 1 impacts through GIS, to identify where full trash capture systems need to be installed. These evaluations allow Cities to financially plan for compliance with this Statewide TMDL. Wen resides in the city of Irvine. “Debra and Howard are true professionals,” stated John Olivier, P.E., president of Fuscoe Engineering. “Both are exceptionally talented individuals who are outstanding managers as well as experts within their respective fields.” Fuscoe provides civil engineering for land development and public infrastructure, using an eco-adaptive approach. Specialty practices include survey and mapping, stormwater management, sustainable site design, and geospatial technology services.
JANE LAWLER SMITH, from page 9
scheduling and attending meetings – but these activities do not advance your marketing goals in an intentional way. Ideally, your marketing plan consists of goals. These goals each have a strategy behind them. Each strategy has an accompanying set of tasks. Each task may even have multiple to-dos that need to be completed before that task is finalized. So truly, slow and steady wins the race. Steady progress on a daily basis will lead you to goal attainment. Steady progress is also manageable and achievable in the face of that daily grind of phone calls, emails, RFPs, and meetings. Steady progress is motivating and perpetuating, and that is a lot of fun. Our marketing friend Seth Godin has this to say: Persistence is sort of annoying. Consistency, on the other hand, is the happy twin brother of persistence. Consistent with your statements, consistent in the content you create, consistent in the way you chip away at the problem you’re seeking to solve. Persistence can be selfish, but consistency is generous. And the best thing is that you only have to make the choice to be consistent once. After that, it’s simply a matter of keeping your promise. JANE LAWLER SMITH, MBA, is the marketing manager at Derck & Edson, LLC. She can be reached at jsmith@derckandedson.com.
Consistency. A consistent application of marketing effort makes all the difference. Every day, your firm should be making progress toward reaching your marketing plan goals. If you have a marketing department of one, that one individual, no matter how busy, should make some positive progress toward the completion of your marketing plan. If your marketing department consists of five people, that effort should be multiplied by five. Every day. “Ideally, your marketing plan consists of goals. These goals each have a strategy behind them. Each strategy has an accompanying set of tasks. Each task may even have multiple to-dos that need to be completed before that task is finalized. So truly, slow and steady wins the race.” This progress is outside of the day-to-day demands of the job. A lot of what takes up the work day is valuable – fielding phone calls, answering emails, reviewing RFPs,
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THE ZWEIG LETTER June 3, 2019, ISSUE 1299
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