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O P I N I O N
A lost art
It’s easy to send texts and emails, but to make a great and lasting impression, frequent phone calls throughout your network are essential.
W e’ve all been there. You’re sitting in the office thinking about the next job you’re going to win, the next key hire your team needs, or making sure your active projects are getting done on time – and you’re having a staring contest with your phone. Maybe you haven’t had your cup of coffee yet. Maybe your favorite team lost the night before. Regardless, you don’t feel like talking to anyone and you’re having a tough time picking up the phone.
John Bray RECRUITING NOTES
Due to challenges in the labor market, traditional recruitment methods often fall short of a company’s needs. Keeping in touch with friends and business partners is a great way to keep your ears on the ground to see if your friend or someone in their net- work is in a position to make a career change. ❚ ❚ New work. In our industry, many firms fall victim “In today’s society, where it feels like most issues can be solved with a simple text message or email, why would you ever need to talk to someone on the phone?”
It’s no secret that the internet and social media have made it easier to connect with your network now more than ever before, but they have also created an environment where real human connections are often lost. This represents a fantastic opportunity for you and your firm to stand out. In today’s society, where it feels like most issues can be solved with a simple text message or email, why would you ever need to talk to someone on the phone? Here are a few reasons why it’s still important to be intentional about calling people on a daily basis: ❚ ❚ Recruitment. Recruiting and retention are the big- gest challenges facing design firms today, according to our 2018 Principals, Partners & Owners Survey .
See JOHN BRAY, page 4
THE ZWEIG LETTER March 4, 2019, ISSUE 1286
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