The EdTech industry is navigating a landscape marked by significant regulatory challenges, forcing it to adapt and evolve in response to new demands and opportunities – particularly in corporate training, professional development, and medical education. See the industry outlook in the EdTech Winter 2025 Report.
EDTECH ANNUAL REPORT
2025
Index
Macroeconomic Overview
03
Industry Overview
07
Market Breakdown
11
EdTech M&A Activity
13
Select FE International Transactions
18
EdTech Funding Activity
22
Looking Ahead
27
Behind this Report
29
About FE International
30
2
Macroeconomic Overview
A New Year, a New Hope
Real GDP Growth (% YoY)
Global economic outlook is more hopeful for 2025. Cabinet changes across several of the G20 and accommodative monetary policies signal greater potential for growth across markets and industries. The incoming US Presidential Administration heavily influences the global macroeconomic outlook for 2025. The election of Donald Trump in the US is widely expected to improve the economic and regulatory landscape for business owners. In the international arena, President-elect Trump’s trade policies will likely focus on attempting to solidify U.S. dominance in areas such as digital technology and artificial intelligence, broadly benefitting the tech industry as a role. US President-Elect Trump's generally pro-business stance is encouraging to global markets. The new administration's proposed tax policies could lead to substantial changes in the US economy and its partners. Tax cuts, particularly for corporations and high-income earners, might stimulate investment and economic activity. While global financial markets are especially poised for a potentially transformative period, across- the-board tariffs from the US would be unusual — the impact on the global economy could be considerable. However, the potential imposition of tariffs is more likely the starting point of negotiations. Worldwide GDP is forecast to expand 3.0% next year, slightly below prior estimates. The UK and EU are expected to continue to struggle with growth but could be impacted positively by events in the U.S. In China, growth is expected below the official 5% target for the year. For the U.S., there is no consensus, and forecasts are being reconsidered at this writing. Goldman Sachs and UBS forecast 2025 U.S. GDP growth at 2.7-2.9%. The U.S. economy could initially grow slightly faster under Trump's plans to cut corporate taxes, but that impact could quickly fade depending on the effects of a tariff conflict. The Conference Board’s Consumer Confidence Index rose to 111.7 in November 2024, an increase of 2.1 points from October and the highest level since July 2023. This likely reflects increased consumer optimism following the U.S. presidential election and more positive assessments of the current labor market.
4.8%
4.1%
3.3%
3.0%
2.9%
2.7%
1.5%
1.2%
0.9%
0.8%
24E 25E
24E 25E Euro Zone
24E 25E
24E 25E
24E 25E
US
UK
China
World
Consumer Confidence Index (%)
Index, 1985 = 100
140
Recent uptick in Consumer Confidence
130
120
111.7
110
100
90
80
2020
2021
2022
2023
2024
2025
Source: S&P Global Economic Research and The Conference Board.
4
The Lower Middle Market: A Hidden Gem for M&A Central banks worldwide have continued a gradual reduction in policy rates, which is expected to greatly benefit M&A activity through 2025. The lower-interest-rate environment benefits sellers by making deals more affordable and attractive. Lower borrowing costs translate to reduced debt, quicker deal timelines, and less complex financing structures. Sellers may be able to negotiate for larger upfront payments and fewer deferred payments or earn-outs, as lower borrowing costs reduce the need for such complex arrangements.
The recent interest rate cuts are encouraging for buyers and sellers alike, especially as capital deployment becomes a priority at year end. The [US] Fed didn’t commit to a timeline for the next cut, possibly a signal of caution with policy shifts from the new US administration. Inflation is still “somewhat elevated," so they are walking a tightrope. Powell’s challenge? Balancing a cooling labor market with inflation control. For business owners, this could mean opportunity in the months ahead.
Thomas Smale CEO of FE International
The underlying technology and platform primarily drive lower middle market deals. Lower middle market deals valued under $100 million often require less financing, making them less sensitive to interest rate fluctuations, but lower rates can lead to even more favorable terms and increased deal activity. Importantly, overall economic optimism and a pro-business environment can lead to increased deal activity, especially in the lower middle market. For instance, the US President- elect has expressed plans to deregulate the financial industry and emphasizes technology solutions for financial transactions, which portends well for increased deal activity.
Interest Rate (%)
Rate cuts by Central banks
Quote from Randal The true driver of success in lower middle market technology deals lies in the underlying technology. In sectors like FinTech, where innovation is paramount, the ability to acquire and deploy transformative technologies will ultimately determine deal outcomes. Additionally, a pro-business environment can, on the margin, prompt more transactions to be considered and pursued.
4.38% 3.40% 4.75%
1.00%
Randal Stephenson Head of Investment Banking of FE International & CEO of FE Capital Markets LLC 1
Jan-22
Sep-22
Jun-23
Mar-24
Dec-24
US (Fed)
Euro Area (ECB)
United Kingdom (BoE)
Switzerland (SNB policy rate)
Source: Interest rates as per central bank data of respective regions. Note: ECB = European Central Bank, BoE = Bank of England, SNB = Swiss National Bank. (1) Securities transactions offered and managed through FE Capital Markets LLC, Member FINRA/SIPC (FINRA CRD# 314943).
5
Venture Capital & Private Equity Investment Outlook
VC Dry Powder ($B) by Vintage
PE Dry Powder ($B) by Vintage
$800 B
$1,800 B
$1,600 B
$700 B
$1,400 B
2024 2023 2022 2021 2020 2019 2018 2017 2016
$600 B
2024 2023 2022 2021 2020 2019 2018 2017 2016
$1,200 B
$500 B
$1,000 B
$400 B
$800 B
$300 B
$600 B
$200 B
$400 B
$100 B
$200 B
$0 B
$0 B
2014 2015 2016 2017 2018 2019 2020 2021
2022 2023 2024
2014 2015 2016 2017 2018 2019 2020 2021
2022 2023 2024
• Venture capital fundraising in 2024 exceeded 2023 levels. Private equity fundraising, while anticipated to be lower due to higher interest rates, still surpassed $500 billion. • VC and PE firms hold approximately $650 billion and $1.4 trillion of dry powder, respectively. Favorable market conditions should create a favorable environment for robust M&A activity across sectors.
• M&A activity could surpass 10-year averages as US President-elect Donald Trump's pro-growth policies, lower corporate taxes, and expected deregulation are anticipated to create a deal-making surge in 2025, according to Goldman Sachs CEO David Solomon.
Source: Pitchbook Q3 2024 Global Private Market Fundraising Report and NY Post, 10 December 2024.
6
EdTech Industry Overview
The State of EdTech The EdTech industry is currently navigating a landscape marked by both saturation and significant regulatory challenges, forcing it to adapt and evolve in response to new demands and opportunities. One of the key areas where this transformation is most visible is in corporate training, professional development, and medical education, sectors that are now playing a crucial role in reshaping the industry. A fundamental shift is occurring in the workforce, as companies increasingly prioritize employees with diverse skill sets. This trend has surged the demand for corporate training, with the market projected to reach $44.6 billion by 2028. The rapid pace of change in industries and technology means that continuous learning is no longer optional but a necessity and therefore EdTech industry has a new niche, professional development. Furthermore, COVID-19 acted as a catalyst for the digitalization of education, particularly in the medical sector. Many traditional educational institutions have transitioned to digital platforms to provide more accessible training in medical knowledge, resulting in a fast-growing medical EdTech market. Practical training, essential in the medical field, has also opened the door for innovations in artificial intelligence (AI) and virtual reality (VR), offering immersive learning experiences. The EdTech industry has significantly evolved beyond its traditional focus on K-12 and higher education. By encompassing concepts like AI, VR, data analytics, big data and blockchain, EdTech is increasingly a niche worth watching. With large companies viewing upskilled employees as a necessity, major EdTech players partnering for scale and profitability and anticipated influx of capital, the EdTech industry is well positioned for growth.
Sources: Exploding Topics, GetStream, ElifTech, McKinsey
8
EdTech Industry Outlook
(In $USD Billions) Market Valuation Outlook
Growth Enablers in the EdTech Market
New Generation of EdTech Startups – Many industry professionals have recognized the immense growth potential of the EdTech sector. Both new and seasoned talent from leading technology companies are now launching EdTech startups, which will contribute to the continued expansion of the industry. Measuring Impact – Measuring impact is of key importance for a successful EdTech business. Entrepreneurs must achieve this by scaling the business for larger market share, fostering diversity for greater acceptance by society, and tailoring outcomes for customer satisfaction. Chatbots and AI Assistants – Chatbots and AI assistants create a virtual classroom experience for students, making it an ideal environment for developing learnings modules. Unconventional Learning Platforms – With technological advancements, the world has shifted from traditional classroom learning to unconventional platforms such as Instagram, YouTube, TikTok, etc. These social media platforms provide an effective way to engage the attention of younger generations. Higher Cost of Traditional Education – Traditional education demands significant capital investment due to its offline nature. This enables the transition towards online alternatives.
$433
$366
$309
$262
$221
$187
$158
$134
2023A 2024E 2025E 2026E 2027E 2028E 2029E 2030E
The global EdTech market is projected to reach $158 billion in 2024 and surpass $433 billion by 2030 , representing a CAGR of 18.3% (2023A – 2030E) . Deployment of accumulated Private Equity dry powder could increase in 2025 as inflation slows and interest rates begin to normalize. Reduction in the cost of providing online education and the rise of opportunities in the space are expected to drive this growth further.
Source: Fortune Business Insights
9
Opportunities in EdTech
Growth in Gamification and Immersive Learning Experiences The growth of the EdTech market is expected to be driven by advancements in AI, wearables, and virtual reality, such as virtual teachers. The primary focus will be on delivering personalized and efficient learning experiences with consistent engagement.
59%
74%
Use social media for health awareness purposes
Companies rate leadership development as a top priority
Upskilling of Professionals with AI Developments AI is transforming the job market as many tasks are replaced by automation technology. This shift creates a niche for individuals with specialized skills to work alongside AI, driving a growing demand for upskilling.
Adoption of Hybrid Learning Models Traditional classroom education, or offline learning, still plays a crucial role in the industry. Therefore, adopting a well-balanced hybrid approach between the two is essential.
99%
41%
EdTech usage in schools has increased since 2020
Training professionals plan to invest in learning management systems (LMS) over the next year
Micro Learning The upcoming generation, Gen Z, has different learning expectations due to their shorter attention spans. Offering bite-sized modules tailored to the preferences of EdTech audiences will help ensure greater engagement and outreach. Remote Training With the digitization of education skilled professionals like engineers, doctors, lawyers, and financial consultants can access updates in their fields of expertise. Technology has enabled continuous education on a remote basis.
Employees say they’re more likely to stay with employers who offer upskilling opportunities 3/4
Source: Exploding Topics, Educate Me
10
EdTech Market Breakdown
EdTech Subsector Breakdown
Application Cases for EdTech
Sectors
Overview
▪ Targets students from kindergarten to 12th grade, encompassing subjects like math, science, language arts, and test preparation. This includes platforms for personalized learning, interactive games, educational software, and virtual tutoring. ▪ Focuses on college and university students, offering online courses, degree programs, professional certifications, and tools for academic research and collaboration. This includes Coursera, edX, and other online learning platforms offered by universities. ▪ Focuses on professional development, upskilling, and reskilling for employees. This includes areas like online courses, corporate training platforms, leadership development programs, and skills assessments. ▪ Targets individual learners seeking personal enrichment, skill development, or hobby-based learning. This includes language learning platforms (Duolingo), music learning apps (Fender Play), online coding courses (Codecademy), and general knowledge platforms. ▪ Rapid technological advancements have enabled the integration of technology into medical education. Key components include personalized learning for each branch, simulation-based practical training, accessibility, and collaboration.
K-12
• Increased Collaboration • 24/7 Access To Learning • Tailored Learning
Students
Higher Education
• Automated Grading • Classroom Management Tools
Corporate
• Paperless Classrooms • Eliminating Guesswork
Teachers
B2C
• Digital Training • Skillset Mapping • E-Learning Courses
Medical Education
Corporate
12
Source: Global Edutech Snapshot, Acquisdata, December 2024
EdTech M&A Activity
EdTech M&A Activity Lower Middle Market
EdTech M&A by Year – Lower Middle Market (In Millions of USD)
Total Deal Size in ($M) # of Deals
The total deal value of EdTech M&A transactions in the lower middle market exceeded 2023 levels in 2024. Additionally, the number of deals closed has also surpassed the previous year's figures. Despite challenging global economic conditions, the EdTech sector has shown resilience and positive M&A activity in 2024. Key trends: • AI as a Catalyst: EdTech firms are prioritizing the integration of AI into their solutions to accelerate innovation and enhance learning experiences. These AI- powered EdTech companies are viewed as attractive investment opportunities by both traditional and strategic investors. • Focus on Learner Lifetime Value: The industry trend of extending learner lifetime value, from early childhood to continuing professional education, will drive revenue growth and M&A activity in 2025, regardless of economic conditions. • Corporate Focus on Upskilling: Large corporations are prioritizing employee reskilling and upskilling to address talent shortages and boost productivity, leading to increased demand for enterprise-focused online education solutions. The global nature of education presents significant opportunities for expansion. Education is a universal need, allowing businesses to tap into international markets and build a global customer base. Coupled with favorable economic conditions, such as low interest rates, these factors have encouraged investors and businesses to capitalize on the growth potential of the education sector.
425
331
239
238
227
$1,628
$1,881
$1,158
$509
$534
2020
2021
2022
2023
2024
M&A Volume by Quarter – Lower Middle Market (In Millions of USD)
Total Deal Size in ($M) # of Deals
121
115
108
104
86
82
77
73 73
70
68
66
63
59
58
51
48 44 44
36
Source: Pitchbook as of 31 December 2024. Deal size consists of transactions where deal value was disclosed. Note: Companies valued between $5 - $150 million were considered lower middle market. Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2020 2021 2022 2023 2024
14
Distribution of Lower Middle Market EdTech M&A Deals Sub-$25M deals drive lower middle market M&A despite rise of larger transactions.
M&A Deals by Sector
71% of M&A deals were valued under $25M
68% of M&A deals were valued over $25M
B2C
Higher Education
6%
<1%5%
6% 2%
12%
26%
K-12
38%
12%
2023
2024
Medical EdTech
27%
2024
68%
71%
28%
Corporate
$5 - $25M $25 - $75M $75 - $100M $100M+
• Strategic acquirers continued to lead M&A activity, accounting for 12 of the top 20 deals of 2024 till date. • Financial buyers adopted a more conservative investment strategy. • Larger deals ($75M+) increased significantly in 2024, constituting 18% of all transactions compared to just 5% in 2023. Deals valued under $25 million remained the primary driver of M&A activity, contributing a substantial 71% to the overall volume.
• K-12 continues to remain the sector of focus for deal activity with approximately 50% of the deal volume in 2024. – Increased investment in PreK and K-12 services was driven by the need for digital transformation, government initiatives, and community-building tools. • The demand for corporate activity is focused on reskilling, upskilling, and regulatory training. • Medical EdTech buyers primarily seek solutions that enhance training beyond the classroom by ensuring compliance and upholding practice standards.
Source: Pitchbook as of 31 December 2024. Data consists of transactions where deal value was disclosed. 1. FED allocated $14.2 billion for special education needs in 2023 and will grant additional $2.1 billion in 2024.
15
Top EdTech M&A Deals in 2024 Lower Middle Market
Deal Size ($M)
Deal Type
Deal Size ($M)
Deal Type
Date
Target
Buyer
Date
EdTech Sector
Target
Buyer
EdTech Sector
May 2024
135
Strategic
K-12
Jun 2024
17
Strategic
Corporate
Private Equity
Private Equity
Jan 2024
99
Corporate
Jun 2024
12
Corporate
Private Equity
Jul 2024
78
Corporate
Mar 2024
10
Strategic
Corporate
Private Equity
Oct 2024
40
Strategic
Corporate
Mar 2024
9
B2C
Feb 2024
26
Strategic
Corporate
Sep 2024
6
Strategic
K-12
Private Equity
Oct 2024
24
K-12
Nov 2024
6
Strategic
K-12
Private Equity
Jul 2024
20
Strategic
K-12
Apr 2024
6
Higher Ed
Early Childhood
Jun 2024
17
Strategic
Jan 2024
5
Strategic
Corporate
Feb 2024
17
Strategic
K-12
May 2024
5
Strategic
Corporate
Source: Pitchbook as of 31 December 2024. Note: NA represents undisclosed data; NM represents not meaningful (multiples >50x).
16
Active EdTech Buyers Lower Middle Market
Financial Buyers
Strategic Buyers
Source: Pitchbook as of 31 December 2024.
17
Select FE International EdTech Transactions
Value Positively Exceeds Expectations FE International helped Positive Psychology sign an offer that exceeded seller's valuation expectations by 20%
Company Overview:
Sold to
Positive Psychology offers a comprehensive suite of online materials, encompassing courses, workshops, and insightful blog content, catering primarily to the B2C sector. The company has empowered over 20,000 individuals to enhance their well-being and flourish in their personal and professional lives. FE International was referred to Positive Psychology after completing a similar psychology-related business transaction as the sellers were looking for experts in creating partnerships within niche sectors. The firm was able to find 5 competitive offers and facilitated a cross-border transaction with remarkable efficiency. Plus, the outcome exceeded the seller's expectations by 20%.
Health & Wellness
Key Value Drivers:
Buyer Interest:
Process Results:
• Strong combined pro-forma financial profile with lucrative EBITDA margins • Ability to cross-sell into respective product offerings and capitalize on operating synergies • A leading education, training, and certification platform in the healthcare sector
• 100 Private Equity firms and 100 Strategic investors in healthcare/mental health space contacted • FE was able to leverage its presence in the sector to identify an opportunity for a larger overarching merger, which was accretive to shareholder value
• Broad auction process with significant private equity and strategic interest resulting in 5 bids for the Company • Ability to leverage industry relationships to identify a merger opportunity which would yield the highest valuation outcome for client and exceed their valuation expectations by 20%
19
Competitive, Curated Process for GenAI Smodin receives 10 competitive offers and a successful exit
Company Overview:
Sold to
Smodin is an AI-powered writing tool that pioneers innovative solutions for students, teachers, writers, and businesses across the globe. With over 10 million users and a presence in over 180 countries, the company integrates cutting-edge AI tools to enhance productivity and creativity in content creation. Smodin came to FE International because it created a unique language-learning AI model (LLM) and wanted as competitive deal process as possible amid increased volumes of AI transactions due to the rise in popularity of other models, like Gemini. They received 10 competitive offers throughout the process.
Private Equity Firm Private Buyer
Gen AI SaaS (Content Creation)
Key Value Drivers:
Buyer Interest:
Process Results:
• Garnered 71 million website sessions in the last 12 months, demonstrating extensive user engagement and robust platform appeal • Realized compound monthly growth rates of 4% for ARPU and 3% for lifetime value • Impressive 4.6 out of 5.0 stars on Trustpilot
• 1,100+ Parties Contacted • Multiple offers received
• Smodin received 10 competitive offers for the business, meeting the owner’s expectations with a buyer able to execute seamlessly and at the right price
20
Broad Sale Process Lands Right Buyer FE International contacted over 400 buyers across multiple countries for Focus On Force
Company Overview:
Sold to
Focus on Force is a market-leading online platform supporting learning and certifications in the Salesforce ecosystem. The company has served more than 100,000 individuals and a comprehensive network of corporate clients with some of the largest names in consulting, banking, and accounting. FE International contacted K2 as a potential acquirer given its global presence in the career development industry, leading to a highly efficient transaction process with the seller retaining equity in Focus on Force.
Digital Training Products Cloud Computing Professional Certifications
Key Value Drivers:
Buyer Interest:
Process Results:
• 400+ parties contacted • Notable parties included: Palladium Equity, Morgan Stanley Private Equity, LinkedIn, CloudAcademy, CourseHero, Pluralsight
• The business attracted 3.3M visitors/year contributing towards its revenue with impressive 60% EBITDA margins • The business was well positioned to capitalize on favorable macroeconomic tailwinds due to the growing Cloud Computing & CRM software market
• The seller's valuation was exceeded through a lucrative offering due to a direct offer from a leading strategic buyer • Founders retained equity in the business post-sale
21
EdTech Funding Activity
EdTech Funding Lower Middle Market
EdTech Funding by Year – Lower Middle Market (In millions of USD)
733
Total Deal Size in ($M) # of Deals
In 2024, EdTech companies raised approximately $800 million in funding across 167 deals. The challenging market conditions of high interest rates and the cost of capital influenced investor sentiment, leading to a cautious approach. Renewed optimism due to changing market conditions is likely to result in a rebound on par with recent M&A activity in the industry. Key trends: • Investor Focus on Profitability: Investors are exercising increased scrutiny, favoring companies that demonstrate stronger profitability profiles. • AI-Driven Innovation: AI remains a key driver of innovation in EdTech, with investors eager to explore and support AI-powered solutions that demonstrate real-world educational impact and address evolving assessment needs. • Evolving Skills Training: EdTech companies embracing innovative approaches such as bite-sized learning, modular course design, and simulation-based training to cater to the evolving needs of learners attracted investor interest. Although the current funding environment is more challenging than recent years, EdTech continues to offer significant investment potential. The demand for better learning experiences, coupled with the emergence of innovative tools and platforms, will drive continued growth in the sector. Moreover, the significant room for improvement within the education system itself will continue to incentivize entrepreneurs and drive innovation in the sector.
570
482
280
167
$1,613
$2,919
$1,775
$968
$792
2020
2021
2022
2023
2024
EdTech Funding Volume by Quarter – Lower Middle Market
(In millions of USD)
Total Deal Size in ($M) # of Deals
192 186
164
161 172
149
138
137
120 120
119
97 88
73 67
47 49 43
44
30
Source: Pitchbook as of 31 December 2024. Data consists of transactions where deal value was disclosed. Note: Companies valued below $150 million were considered as lower middle market. Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2020 2021 2022 2023 2024
23
Distribution of Funding Rounds by Volume Deals in the $10-$25M range suggests a maturing market with a demand for new business
Funding Deals by EdTech Sector
17% of funding deals were over $25M, highest level since 2020
97% of funding deals were under $25M
2%
3%
Medical EdTech
15%
5%
Higher Education
17%
40%
31%
Corporate
2023
2024
49%
2024
57%
34%
19%
B2C
28%
K-12
$5 - $10M $10 - $25M $25 - $50M $50M+
• While the overall number and value of EdTech deals have decreased in 2024, the average funding size has increased to $4.7 million, compared to $3.4 million in 2023. • Corporate EdTech, with its focus on subscription models, attracted a significant share (37%) of funding, driven by the promise of sustained revenue growth and enhanced profitability. • The K-12 and Higher Education sectors remained prominent investment targets, as investors recognize the value of EdTech solutions that personalize learning experiences and provide AI-powered support for both learners and educators.
Source: Pitchbook as of 31 December 2024. Data consists of transactions where deal value was disclosed.
24
Select EdTech Funding Deals in 2024 Lower Middle Market
Deal Size ($M)
Deal Size ($M)
Company
Date
Funding Type
EdTech Sector
Company
Date
Funding Type
EdTech Sector
Dec 2024
77.7
Later Stage VC
B2C
Jan 2024
12.7
Early-Stage VC
Corporate
Dec 2024
42.4
Later Stage VC
Corporate
Nov 2024
12.5
Seed Round
Higher Education
Feb 2024
40.0
Early-Stage VC
K-12
Feb 2024
12.0
Seed Round
Corporate
Feb 2024
30.0
Later Stage VC Higher Education
Feb 2024
11.8
Early-Stage VC Higher Education
May 2024
28.2
Seed Round
Corporate
Sep 2024
11.1
Seed Round
K-12
Jan 2024
25.3
Later Stage VC
Corporate
Jul 2024
11.0
Seed Round
B2C
Apr 2024
25.0
Seed Round
Corporate
May 2024
10.7
PE Growth/Expansion
B2C
Feb 2024
22.5
Later Stage VC Higher Education
Jul 2024
10.0
Seed Round
Corporate
Apr 2024
19.5
Seed Round
B2C
Apr 2024
10.0
Seed Round
B2C
Mar 2024
17.1
Seed Round
Higher Education
Dec 2024
9.5
Later Stage VC
B2C
Jul 2024
14.7
Early-Stage VC
B2C
Feb 2024
9.1
Early-Stage VC
Corporate
Nov 2024
13.0
Early-Stage VC
K-12
Mar 2024
9.0
Later Stage VC
K-12
25 Source: Pitchbook as of 31 December 2024. Note: Data includes funding rounds exceeding $5 million for companies with a valuation under $150 million.
Active EdTech Investors Lower Middle Market
# of EdTech Investments in 2024
Investor
Select Current & Historical EdTech Investments
8
4
3
3
3
3
2
2
2
2
Source: Pitchbook as of 31 December 2024.
26
Looking Ahead
Looking Ahead The future of the EdTech industry is marked by transformative advancements in technology and education delivery, heralding a new era of opportunity and growth. AI continues to revolutionize the sector, driving personalized learning experiences and immersive technologies. Notably, generative AI is poised to catalyze a significant boom, with projections suggesting it could contribute $200 billion to the global education sector by 2025. EdTech companies are uniquely positioned to capitalize on generative AI's potential. The imperative for reskilling and retraining, driven by evolving workforce demands, is also creating substantial opportunities. By 2025, an estimated $6 billion will be needed to address these demands, with EdTech companies playing a pivotal role. The shift toward consumer-centric education models, including SaaS and modular digital formats, is further democratizing learning, enabling individuals to access knowledge rapidly, cost-effectively, and conveniently. The resurgence of EdTech company valuations to pre-COVID levels underscores the sector’s resilience and attractiveness to investors. Strategic M&A activity and robust capital-raising efforts are expected to continue, with particular interest in AI-driven solutions, workforce training tools, and global education accessibility initiatives. Larger strategic players will likely pursue acquisitions to consolidate market presence, while VC investors will target innovative start-ups addressing emerging needs. As EdTech redefines education on a global scale, its role in bridging digital divides, fostering lifelong learning, and addressing critical workforce needs is becoming increasingly clear. The outlook for dealmaking in the industry, particularly within the lower middle market, remains highly positive. With decades of experience, FE International can provide the expertise and guidance your business needs to achieve its goals. The firm helps you prepare for a successful exit by conducting a thorough valuation, suggesting optimizations for operations and profitability, identifying areas for potential growth, and crafting a compelling story for investors. Reach out for a free valuation today.
28
Behind this Report
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Rohit Kumbhar Senior Associate
Ismael Wrixen Executive Chairman
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Rohit Kumbhar is a Senior Associate on the Investment Bankingteam at FE International. He has extensive experience in investment banking across multiple sectors and has overseen more the $1 billion in deal value. Previously, he worked as an Associate at Bank of America serving FTSE 100/250 clients for corporate broking advisory, investor engagement and M&A. Josh Andermarch Associate Josh Andermarch has over 5 years of experience in linkedin" Icon - Download for free – Iconduck middle-market M&A, growth equity advisory, and financial sponsor coverage across various industry verticals. Prior to FE, he was an Associate at The DAK Group, Evolve Capital Partners, and TAG.
Ismael Wrixen is the Executive Chairman of FE International and the CEO of ThriveCart. He is a member of the Forbes Finance Council and a NACVA 40 Under 40 Award winner. Before FE, Wrixen was in large-cap M&A investment banking, where he executed several high-profile public deals, namely in the technology sector.
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Thomas Smale Chief Executive Officer
Thomas Smale dedicates his career to helping founders get acquired on their terms. He built FE into the leading advisor for lower middle market technology businesses. FE's team has completed over 1,500 transactions with a combined value of over $50 billion. Thomas offers invaluable technical, diligence, and negotiation advice to early-stage and seasoned business owners alike.
Devang Chandak, CA Associate
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Randal Stephenson Head of Investment Banking
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Devang Chandak has 5 years of experience in valuations and financial modelling. He provides comprehensive, data- driven valuations and supports the M&A team. Previously, Devang worked at Deloitte and Kroll (Duff & Phelps).
Randal Stephenson has over 25 years of experience in both M&A advisory and debt and equity capital raising. He has closed over 300 transactions valued at $44 billion across 22 countries. Before FE, he held senior investment banking positions at Merrill Lynch, Jefferies, CIT Group, and Duff & Phelps.
29
About FE International
Founded in 2010, FE International is an award-winning strategic advisor for technology businesses. With a proven track record of success in this space, FE International offers a comprehensive suite of services which include:
• Investment Banking: Investment banking built for the lower middle market including M&A, private capital placement, and valuation services provided by FE Capital Markets. • Private Sales & Acquisitions: Buy or sell privately held technology businesses with our seasoned team.
• Due Diligence Services: Gain a clear, strategic view of a company’s financials and operations with our comprehensive due diligence services. • Early-Stage Funding: Streamline your capital raise in partnership with Funden, a managed fundraising service for busy founders.
1,500+ Transactions completed on behalf of clients 1
$48M Average Transaction Value
70% + Percentage of Sell-Side Transactions
Percentage Completed Transactions 2 94.1%
Sector Expertise
FinTech
SaaS
Ecommerce
Artificial Intelligence
Agency & Marketing Solutions
Marketplace Apps
Education Technology and Online Training
Cybersecurity
Source: Company data. 1. Includes approximately 300 transactions completed by FE professionals while at other firms. 2. Sell-Side transactions, measured from the date of launch of buyer outreach and marketing.
30
London, UK
Warsaw, Poland
New York, USA
San Francisco, USA
Miami, USA
Mumbai, India
Awards:
Featured in:
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