EdTech Annual Report 2025

Broad Sale Process Lands Right Buyer FE International contacted over 400 buyers across multiple countries for Focus On Force

Company Overview:

Sold to

Focus on Force is a market-leading online platform supporting learning and certifications in the Salesforce ecosystem. The company has served more than 100,000 individuals and a comprehensive network of corporate clients with some of the largest names in consulting, banking, and accounting. FE International contacted K2 as a potential acquirer given its global presence in the career development industry, leading to a highly efficient transaction process with the seller retaining equity in Focus on Force.

Digital Training Products Cloud Computing Professional Certifications

Key Value Drivers:

Buyer Interest:

Process Results:

• 400+ parties contacted • Notable parties included: Palladium Equity, Morgan Stanley Private Equity, LinkedIn, CloudAcademy, CourseHero, Pluralsight

• The business attracted 3.3M visitors/year contributing towards its revenue with impressive 60% EBITDA margins • The business was well positioned to capitalize on favorable macroeconomic tailwinds due to the growing Cloud Computing & CRM software market

• The seller's valuation was exceeded through a lucrative offering due to a direct offer from a leading strategic buyer • Founders retained equity in the business post-sale

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