3
O P I N I O N
Face-to-face
The meet and greet is great, but making long-term friendships is even better. Come to the Hot Firm conference in Dallas this year (Sept. 20-21), and bond with your peers.
T he 2017 Hot Firm and A/E Industry Awards Conference in Seattle set new records for attendance, value of content, and quality of the physical environment. But among all the positive takeaways from Zweig Group’s 18th year of holding the conference, one benefit stands above all others and is captured in a comment from one of the participants in our post-conference survey:
Melissa Swann CONTINUING ED
“The best part of the experience for me is always the chance to meet, interact with, and learn from the other attendees. After all, it’s the people in my industry that make it so great, and this year the meeting was more conducive than ever to making friends – some that I fully expect to have for the rest of my life.” There is just something about face-to-face communication that technology has never overcome. While emails, conference calls, social media, and other digital communication may accomplish a greater number of tasks more quickly, faster isn’t always better! Oftentimes, technology is only feeding us garbage at the speed of light. We underestimate the power of face-to-face communication, the foundation for productive
human relationships which, after all, is at the root of being in a professional services firm. And our studies show that the hottest firms invariably have the most closely-knit relationships among colleagues and clients. “There is just something about face-to-face communication that technology has never overcome.” In context to the 2017 Hot Firm conference, that was surely the case. Consider these statistics for the Seattle event: ❚ ❚ 38 percent increase in attendance over 2016 ❚ ❚ 75 firms participated, compared to 69 in 2016
See MELISSA SWANN, page 4
THE ZWEIG LETTER January 22, 2018, ISSUE 1232
Made with FlippingBook Annual report