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BUSINESS NEWS FOX ARCHITECTS UNVEILS A SLEEK, REDESIGNED WEBSITE FOX Architects , an award-winning architecture and interior design firm is excited to announce the launch of a new, redesigned website, fox-architects.com. The website’s new, sleek, and sophisticated look, combined with enhanced content and dynamic layout provides users with an interactive experience while showcasing the firm’s extensive architecture and interior design portfolio. “FOX Architects’ former website did not adequately reflect the firm’s breadth of experience or level of design expertise,” said Anneli Werner, president and creative director for the Jake Group, the creative agency responsible for the redesign. “We wanted to create a site that not only represented the firm’s clean aesthetic, but one that was simple to use for all users, including site visitors and back-end website administrators alike.” Created with the user experience in mind, the website includes many new features to help visitors quickly and easily navigate the site and find information about FOX Architects and its portfolio of architecture and interiors projects. Key features of the new site include: ❚ ❚ Simplified navigation to reduce the number of user clicks to navigate the site ❚ ❚ Filters to help users easily narrow down project searches based upon discipline, including, architecture or interior design, project type, and location
❚ ❚ Updated project pages that display large photographs of the project, along with content that is concise and focused on the challenge, impact, and solution of each project. These pages also include other related information, such as square footage of the project, its completion date, awards it has won, and client testimonials ❚ ❚ An interactive map that visually displays each project ❚ ❚ A refreshed blog that features rich content focused on topics including design, industry trends, company culture, technology innovation, and sustainability, among others ❚ ❚ An entire section dedicated to the people of the firm and its company culture ❚ ❚ Opportunities to share content, specifically blogs and news across various social media channels “We are very excited about the new website. It offers visitors a much more engaging experience and truly reflects who we are as a firm because it focuses on our project portfolio, thought leadership, and most importantly, our people,” said Melissa Epstein, FOX Architects marketing director. “It’s a beautiful site and we couldn’t be more pleased with the result.” GHAFARI OPENS ITS NEWEST OFFICE IN FORT WORTH, TEXAS Ghafari Associates , an award- winning architecture, engineering, process design, and construction services firm, announced the opening of its newest office
in Fort Worth, Texas. James Jobes, AIA has been promoted to vice president and will lead the new office. The new office puts Ghafari at the heart of the region’s growth, and will serve as the southwest hub for the firm’s regional automotive, aviation, and commercial sectors. “Ghafari has experienced steady growth over the past several years, especially in markets specific to the southwest. This represents an important milestone in our strategic business plan,” says President and CEO Kouhaila Hammer. “This new office will allow Ghafari to focus on providing innovative solutions and outstanding service for our clients, and Jim offers the strategic vision to grow our brand.” Jobes holds a master of architecture degree from the University of Oregon and a bachelor of arts degree in economics from Indiana University. He has led several of the firm’s most complex domestic and international projects, and is a longstanding member of the American Institute of Architects. Jobes’ more than 25 years of experience includes a diverse project portfolio, including aviation, industrial/manufacturing, and commercial projects. “We are excited to contribute to the development of such an iconic place,” says Jobes. “Our office in Texas will put us in immediate proximity to many of our existing clients and allow us to expand our services to themwhile positioning us to foster relationships with new opportunities and industries.”
MELISSA SWANN, from page 3
Face-to-face interaction at the most fundamental level is the recognition of our self in the other and the other in our self. Experiencing this gives our lives and our work meaning. At the most practical level, relationships are the basis of cooperation, the foundation for collaborative action. But the work doesn’t stop there. We must continue to nurture our relationships. Stepping back and reviewing our Hot Firm event while it is fresh in the mind is a great way to ensure a better event next year. An attendee feedback survey is imperative, as are thank you cards for all who were there. A culmination of testimonials, sharing pictures, takeaways, and “a-ha” moments from everyone in attendance is key. At Zweig Group, our obligation is to identify our weaknesses and improve. It is essential to the success of our future events. To do better, we must know better. And I’m telling you, the 2018 Hot Firm Conference in Dallas, September 20-21, will not disappoint. I’m looking forward to seeing familiar faces and meeting new ones as well! MELISSA SWANN is Zweig Group’s events manager. She can be reached at mswann@zweiggroup.com.
❚ ❚ 185 bottles of wine (500 lbs. worth of grapes) ❚ ❚ 763 cocktails (1,700 lbs. of ice) ❚ ❚ 78 gallons of coffee and tea (50 percent more than average for a large group) ❚ ❚ 52 pounds of bacon (average weight of an 8-year-old boy)
❚ ❚ All 50 states were represented, as was Canada ❚ ❚ $54 million, the average revenue for a Hot Firm
❚ ❚ 80 percent average revenue growth over a three-year period ❚ ❚ Pacific region was the fastest growing region at 95 percent revenue growth over the past three years. ❚ ❚ 69 percent of attendees were C-suite/principals, e.g. the deci- sion makers ❚ ❚ 13 percent of attendees worked in marketing ❚ ❚ The three most common words attendees used to describe their firms were: Clients, success, and growth. However, along with all the fun that comes from the social activities – good food and drink, and the pride in being recognized for excellent work – there is something serious and profoundly important about the relationships we form.
© Copyright 2018. Zweig Group. All rights reserved.
THE ZWEIG LETTER January 22, 2018, ISSUE 1232
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