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ON THE MOVE RETTEW ANNOUNCES STRATEGIC LEADERSHIP SUCCESSION RETTEW announced Senior Vice President and CMO Clayton Bubeck, P.E., will be promoted to the role of president. Integral to this plan is the continuation of Mark Lauriello, P.E., as CEO of RETTEW. Having held the position of president since 2004, and CEO since 2016, Lauriello will work closely with Bubeck to ensure a smooth transition. “I’m honored and thrilled by the opportunity to lead RETTEW into the next chapter of its 50- year history,” Bubeck said. “Mark has set a high standard of leadership here. He consistently delivers outstanding performance and has built a strong foundation for long-term growth.” As president, Bubeck will be responsible for both top line revenue and bottom line profit for the company. He will maintain his role in guiding the firm’s strategic business development efforts in its focus markets, while also working with the COO and regional managers to drive the growth and profitability of 13 service areas and three geographic regions. Bubeck will also oversee the firm’s associates and principals programs going forward. “I am confident now is the right time to transition the company to its next leader, and Clayton is unquestionably the right person for the job,” Lauriello said. “He has played an instrumental role in the transformation and growth of our company during the past 19 years. Clayton is an excellent business developer with a proven track record of execution throughout his career at RETTEW.” This carefully planned leadership transition comes at an opportune time for RETTEW, with the firm’s recent move to becoming a
100 percent employee-owned company. Bubeck will continue to apply his team-oriented leadership style to develop an employee-owner culture across the company. Bubeck started his career in RETTEW’s regional offices in Schuylkill County, Pennsylvania, before leading the company’s entry into the oil and gas market. As vice president of oil and gas, he helped evolve RETTEW from a mid-Atlantic based firm to one now competing on a national level. More recently, Bubeck was heavily involved in RETTEW’s acquisition of Enviroscan. Bubeck graduated from Wilkes University with a bachelor’s degree in environmental engineering and is a licensed P.E. in 24 states. He has more than 20 years of managerial and technical experience, including the design of two award- winning abandoned mine drainage treatment systems. He is a member of the ASCE, the Greater Philadelphia Energy Action Team, and the National Water Environment Federation. He is a recent graduate of ACEC’s Senior Executive Institute and received a certificate from the Wharton School of Executive Education at The University of Pennsylvania. “RETTEW is well-positioned for growth and I am excited to see Clayton apply his unique leadership experience to take full advantage of the tremendous opportunities in front of us,” Lauriello said. “I look forward to assisting Clayton and the leadership team to ensure a seamless transition for our employees and clients.” RETTEW began providing civil engineering and surveying services in 1969. Today RETTEW has more than 350 employees and 11 offices in Pennsylvania, Ohio, West Virginia, and Colorado.
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1200 North College Ave. Fayetteville, AR 72703 Chad Clinehens | Publisher cclinehens@zweiggroup.com Richard Massey | Managing Editor rmassey@zweiggroup.com Christina Zweig | Contributing Editor christinaz@zweiggroup.com Sara Parkman | Senior Editor & Designer sparkman@zweiggroup.com Liisa Andreassen | Correspondent landreassen@zweiggroup.com
CHRISTINA ZWEIG NIEHUES, from page 1
is that only 45 percent of firms are on Instagram (28 percent were last year) and only 6 percent of firms are on Pinterest! With AEC firms reporting “promoting services” as the top use of social media accounts, it’s surprising that they neglect image heavy Instagram and home/structure-focused Pinterest. Interaction is an important component of social media, and, although many firms are still not actively interacting, this is an area of improvement. This year, almost half of all firms (48 percent) reported they shared other’s content on Facebook – last year this was 42 percent. Likewise, 46 percent of firms retweeted other Twitter users, up from 38 percent last year. LinkedIn, the favorite social media platform for the AEC industry, was the one channel on which more firms were interacting than were not, 58 percent reported they liked content shared on LinkedIn, an increase from last year’s 46 percent. Although it may be slow, change is occurring in the AEC industry. This year’s Marketing Survey shows that tried and true methods such as word of mouth and repeat business will always be staples of the industry, but a healthy dose of caution and protocol is still advisable as we look toward the future. The AEC industry needs to balance new investments and ensure that a healthy balance of new work still comes through the door as we look toward a potential market downturn. CHRISTINA ZWEIG NIEHUES is Zweig Group’s director of of research and e-commerce. She can be reached at czweig@zweiggroup.com.
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© Copyright 2019. Zweig Group. All rights reserved.
THE ZWEIG LETTER October 7, 2019, ISSUE 1315
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