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TRANSACT IONS SMITHGROUPJJR ACQUIRES BOSTON BASED HEALTHCARE DESIGN FIRM TRO Boston, Massachusetts, based SmithGroupJJR expanded its national presence with the acquisition of TRO. The move increases the company’s resources to 1,300 employees and 12 offices across the United Staes and China. TRO’s recent projects include the Alfond Center for Health at MaineGeneral Medical Center which utilized a collaborative Integrated Project Delivery method to complete the project ten months ahead of schedule; the Neonatal Intensive Care Unit at Brigham and Women’s Hospital, a complex expansion over the Hospital’s Labor and Delivery floor, as well as the full renovation of the existing NICU; and the Menino addition and renovation at Boston Medical Center, which faces the compounded complexity of relocating existing, active departments into currently occupied space without interruption to patient care. TRO will become the Boston office of SmithGroupJJR. Mark Jussaume, PE, LEED AP, who has been with TRO since 1990 and most recently served as the firm’s CEO, steps into the role of office director for this location. Jussaume shared that finding a partner with the right cultural fit was the most critical concern that his leadership team expressed when entering into the acquisition process. “A former SmithGroupJJR employee joined TRO and recognized the similarities between our two firms’ cultures and values,” said Jussaume. SmithGroupJJR’s growth plans include establishing additional offices and expanding
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services and markets into existing offices where there is strategic alignment with client needs. The acquisition of TRO follows other recent moves, including the opening of an office in San Diego, the addition of engineering services in all California offices, and expanded service offerings at the Madison, Wisconsin office to include architectural design for the first time in the firm’s history. The firm has also recently created Workplace studios in its Los Angeles, Dallas and Chicago offices and Science & Technology studios in Chicago and Dallas. SmithGroupJJR managing partner Russ Sykes, PE, LEED AP acknowledged that establishing a presence in the Northeast, and Boston in particular, has been part of SmithGroupJJR’s strategic long-range plan. “As opportunities to grow the firm have been identified, the Northeast was an obvious gap in the geography of our offices. New England is a prime location for the markets we serve and a great region for recruiting talent,” Sykes said. “We were already teamed with TRO to deliver projects in the region, including working together at Exeter Hospital and on Boston University’s Henry M. Goldman School of Dental Medicine. This move allows us to be closer to those clients while continuing to expand our portfolio in other markets.” The Boston office will continue doing business as TRO into the second quarter of 2018, at which time it will be fully integrated into the SmithGroupJJR brand.
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1200 North College Ave. Fayetteville, AR 72703 Mark Zweig | Publisher mzweig@zweiggroup.com Richard Massey | Managing Editor rmassey@zweiggroup.com Christina Zweig | Contributing Editor christinaz@zweiggroup.com Sara Parkman | Editor and Designer sparkman@zweiggroup.com Liisa Andreassen | Correspondent landreassen@zweiggroup.com
MARK ZWEIG, from page 1
4)You have to do what you say you will, period. Good consultants don’t make excuses. They do finish the job, however. They also do all the little things they say they will do along the way. Research something if they say they will. Call back someone when they say they will. Hit all project deadlines when they say they will. This is so crucial! It builds credibility with the client AND sets an example for those you work with. It’s a mandate as far as I am concerned. No exceptions, no matter what. 5)You have to be willing to offer some free advice/help. Anyone who thinks you are going to get paid for every single little thing is just dead wrong. You have to give a little – especially to your BEST clients – not just your newest ones. Being helpful and not act- ing selfish or short-sighted are hallmarks of being a really great consultant. 6)You have to have the highest quality standards, even for things that “don’t mat- ter.” You want to be the best? You want happy clients? Everything matters. Every detail has to be done right. This has to be demonstrated every day to all the rest of the people in the firm so they get the idea, too. Anything less than “excellent” is not excellent. 7)You have to know when you can and should walk away from a client. Not all clients are good. The ones you can’t be successful serving – because they are too cheap, have unrealistic expectations, or don’t treat you with respect – should be avoided. A hallmark of the best is knowing when to just say “ no” to a bad client. There’s more – but I’m out of time. I have to go serve some clients! MARK ZWEIG is Zweig Group’s chairman and founder. Contact him at mzweig@zweiggroup.com.
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THE ZWEIG LETTER March 5, 2018, ISSUE 1238
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