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BUSINESS NEWS STEINBERG CHANGES NAME TO STEINBERG HART International architecture and design firm Steinberg announced a reinvention of its brand with a name change to Steinberg Hart . The new identity celebrates the company’s legacy and looks to the future, reinforcing the core values that drive the firm – design, relationships, and change. To accompany the name change, Steinberg Hart has also debuted a new graphic identity and refreshed website. “My father, Goody, founded our firm in the heart of the Silicon Valley – a region that is synonymous with innovation and change. Our design practice is always evolving and so is our leadership,” said Chairman Robert Steinberg, FAIA. “It was both my father’s and my hope that the Steinberg firm would continue beyond our individual participation in the company. David Hart assumed the role of president and CEO four years ago. David possesses an unrivaled balance of design excellence, keen business acuity, client relations, as well as a talent for building A-list teams. Our firm rebrand is the culmination of a leadership transition that we have been working on for a little over a decade. The Steinberg Hart rebrand honors the legacy of the diverse portfolio that we have produced over the last 65 years while optimistically embracing the future of our next generation of leadership.”
“People – and creating unexpected connections between people and place – are at the heart of everything that we do,” said Hart, AIA, LEED AP. “As the third-generation leader of a firm and brand that puts our clients and people first, it has been an honor to work alongside Rob and help build a high- performance team over the past 16 years. By creating a company culture that embraces the values of design, relationships, and change, we will continue to sculpt spaces so that they shape lives in meaningful ways. Personally, this rebrand honors our legacy that Goody and Rob built while signaling that we are moving forward by deepening our existing market sectors and launching strategic growth into new markets and regions.” CROCKER PARTNERS UNVEILED CITIGROUP CENTER DURING MIAMI ART WEEK The intersection of real estate, art, and high-design merged at Miami Art Week when Crocker Partners unveiled its highly-anticipated Citigroup Center in downtown Miami. The complex boasts a newly renovated tower, featuring a refurbished modern glass façade, stunning lobby, and multiple retail spaces on the ground level redesigned by world renowned architect Richard Meier & Partners in New York City. Inspired by the building’s urban location, its original architecture and the recent addition by Meier, Studio 5 Design + Architecture
developed new concepts for the elevator lobbies, corridors, and state-of-the-art conference center. The 34-story building – the second largest of its kind in Florida – spans 802,974 square feet and acts as an extension of the InterContinental Miami. As part of the $20 million renovation, the building now boasts the largest tenant amenity conference center in the market, offering seven separate meeting rooms, private restrooms, a full catering kitchen, and a cutting-edge technology package. “We are pleased to deliver a high-quality tower in tandem with all eyes on Miami during this week,” said Angelo Bianco, managing partner of Crocker Partners. “Tenants are looking for amenities that fuse work and play and we believe that Citigroup Center will be a wonderful addition to the downtown market.” To kick off Miami Art Week, Crocker Partners and Richard Meier hosted a private event in the completely redesigned lobby, which housed White Square, a 7,000-square foot pop-up gallery curated by Fabian Basabe. The space featured a variety of interactive and eye- catching installations by New York fashion icon Susanne Bartsch, as well as photography by frequent Warhol collaborator and apprentice Christopher Makos, and Paul Solberg.
CHRISTINA ZWEIG NIEHUES, from page 3
for your firm to work on the design of a marijuana grow- house? The U.S. border wall? An adult entertainment establishment? The corporate headquarters for a company known to produce chemicals that harm the environment? The manufacturing plant for such chemicals? In this situation, does your firm’s role in the project change the level of responsibility? Is the project architect more “responsible” for a building’s use than the engineers who design utility lines bringing power and resources? What about the civil engineer who designs the roads that will lead to a structure? The answers to these questions are not the same for every firm, but one thing is for certain, your employees and clients will judge you for your actions (or non-action). Zweig Group’s 2017 Marketing Survey of Architecture, Engineering, Planning & Environmental Consulting Firms found that of the average 7.8 percent of net-service revenue spent on marketing overall, firms spend 3 percent of that on charitable donations. Social responsibility can be one of the biggest and most powerful marketing and recruiting tools at your disposal, but a high level of sensitivity to these issues or a specific moral or ethical stance can also limit your firm’s options and revenue. It’s important to think about these issues with your entire team and develop a consistent response based on your firm’s mission and vision. CHRISTINA ZWEIG NIEHUES is Zweig Group’s director of marketing. Contact her at christinaz@zweiggroup.com.
major qualities in socially responsible companies: 1)They want companies to be actively invested in the better- ment of society and the solution of social problems. 2)They want companies that prioritize “making an impact” on the world around them. 3)They want companies to be open and honest about their ef- forts – and to be public about their pro-social initiatives. 4)They want companies to involve their customers in their good works. They want an opportunity to give back – whether it’s with a gift of their time or their money. “Social responsibility can be one of the biggest and most powerful marketing and recruiting tools at your disposal, but a high level of sensitivity to these issues or a specific moral or ethical stance can also limit your firm’s options and revenue.” For firms in the AEC industry, the question of social responsibility can be especially tough. Should your firm’s role in development indicate a future responsibility for the use or potential use of infrastructure or a structure? I’ve worked with a number of firms lately that have had to contemplate difficult questions such as: Is it responsible
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THE ZWEIG LETTER March 5, 2018, ISSUE 1238
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