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BUSINESS NEWS LUXURYBEACHFRONT LIVINGWITHUNPARALLELED RESORT AMENITIES & WORLD-CLASS DESIGN JUST 70 MINUTES FROM MANHATTAN Asbury Ocean Club, Surfside Resort and Residences is the Tri-State’s most anticipated and most complete luxury residential oceanfront development in decades. Located in Asbury Park, New Jersey, just 70 minutes from New York City, Asbury Ocean Club will welcome residents into sun-drenched apartments with ocean views, wraparound terraces, and an ultra-luxe design that is unlike anything along the Jersey coast. Asbury Ocean Club is the crown jewel of real- estate leader iStar. Led by innovative CEO Jay Sugarman, iStar acquired 35 acres in the city and has spent more than $300 million on its efforts. The developer is the force behind a 10-year, multi-billion-dollar redevelopment plan for a 1.25-mile stretch along the Asbury Park waterfront that includes the Asbury and is also the force behind Monroe, a collection of 34 condominium homes designed by Oppenheim Architects , and the newly reopened Asbury Lanes, the state-of-the-art bowling alley and music venue. Space and light, peace and relaxation, ocean and sun: Asbury Park feels like nowhere else, and the experience continues through the doors of Asbury Ocean Club. A remarkable roster of global design talent came together to create Asbury Ocean Club. Anda Andrei, president of Anda Andrei Design , who worked on some of the world’s best-known boutique and lifestyle hotels is iStar’s creative lead and design director for the revitalization of Asbury Park. Her collaborators include Handel Architects ; Bonetti Kozerski Architecture ; and garden designer Madison Cox. “It’s impossible to find a place that’s so close to New York City, on the ocean, with incredible, architecturally significant buildings, amazing history and soul, and a major music

scene,” said Andrei. “With Asbury Ocean Club, we’re striking a beautiful balance that’s true to oceanfront living – luxurious without being pretentious, relaxed yet chic – the elegance of timeless materials in a modern and contemporary setting. It’s different from anything in the region, the building feels like it belongs on this beach.” Asbury Ocean Club has been designed to both reflect its environment and enhance it. The 17-story building offers sweeping vistas that transport the mind, body, and soul in this city by the sea. The experience starts in the dramatic, double-height lobby, anchored by a reception desk set against polished custom concrete and slatted oak walls. The residences offer a select collection of one-bedrooms, two-bedrooms, and three-bedrooms with oceanfront east-facing terraces that wrap either north or south and provide views of an endless coastline. Two penthouses boast even more expansive kitchen and living areas, including rooftop terraces with outdoor kitchens that also include living and dining space. “We took on a beach house vernacular that’s open, light, and airy, and we kept materials simple-concrete and glass with wood accents,” said Gary Handel, principal of Handel Architects. “Balconies extend out to accentuate the horizontal quality of the views. We then added a gentle curvature to the building to reflect the shoreline.” The interior design gleams with luxe finishes and world-class amenities; the result is sun- splashed indulgence. Every unit celebrates the oceanfront with a wraparound terrace and floor-to-ceiling windows, and includes top-tier amenities. The residences will sit on top of a 54-room boutique hotel, whichmeans the Asbury Ocean Club will stay active, lively, and energized year- round. The hotel will be operated by David

Bowd of Salt Hotels who is also a partner in and operator of The Asbury. Guests of the hotel will share indoor-outdoor spaces on the fourth floor with residents, including an expansive terrace with a 65-foot by 30-foot pool overlooking the ocean, a full-service pool bar and grill, a garden pavilion with reflecting pool and an outdoor lounge with fireplace- setting the scene for a dynamic mix of locals and visitors. The ground floor of Asbury Ocean Club will house an upscale, curated retail center. With amenities that anticipate every desire, Asbury Ocean Club also makes beach living completely effortless; on days when residents feel like staying indoors andsavoring their ocean views or luxurious finishes, everything they need is on-site. Exclusive Asbury Ocean Club amenities will emphasize well-being, including an ocean-view fitness center programmed by New York’s bespoke-fitness brand The Wright Fit; a yoga room with sun-warmed meditation terrace; and a spa with on-call massage, mani/ pedis, and relaxation rooms. Every day, all year, residents will enjoy dedicated children’s facilities, entertainment and meeting spaces, a 12-seat cinema screening room, and more. A residential concierge, on call 24/7, will help buy groceries, stock refrigerators, make dinner reservations and wrangle concert tickets at the request of residents. A dog wash for sandy paws, and storage rooms for paddleboards and surfboards will provide much needed convenience for making the most of the beach lifestyle. Asbury Ocean Club’s library and game room will boast a custom billiards installation for residents and their guests, and an exclusive event room will include a well- appointed demonstration kitchen. By 2020, residents will get to enjoy a private members- only beach club featuring a pool, cabanas, bar and grill, restrooms, and changing facilities.

go. M&A can help you grow your firm, but it comes at a price – many times a high price. TZL: What’s your prediction for 2018? HG: It’s going to be our best year ever in the history of Side- Plate – another record breaking year! success and be willing to go the extra mile to ensure the maximum success for every team member. When team members forget that, trouble ensues.” “It’s important that everyone recognizes they are part of the same team. Everyone needs to be mindful of each other’s

CONFERENCE CALL, from page 7

TZL: They say failure is a great teacher. What’s the big- gest lesson you’ve had to learn the hard way? HG: Thinking that you can hire a software development company to create a custom solution for you and have it stay within scope, budget, and actually work at the end of the day. If you are thinking of developing software for in- ternal purposes or for your clients, you must really consider the possibility of needing an internal software development team. Software tools to make things easier for our custom- ers is a fundamental part of SidePlate so this lesson was only learned once. TZL: While M&A is always an option, there’s something to be said about organic growth. What are your thoughts on why and how to grow a firm? HG: There is no question that organic growth is the way to

THE ZWEIG LETTER September 10, 2018, ISSUE 1263

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