Marketplace Apps Annual Report 2025

Average Revenue per Download

(In USD)

Business

Medical

News & Magazines

Social Networking

Shopping

35

32.12

31.14

30

27.18

27.01

26.19

25.82

25.76

24.32

26.62

22.8

25

21.46

20.97

20

19.87

15

11.78

11.73

11.32

11.32

11.32

11.32

11.22

11.09

10.96

9.95

9.71

9.05

9.01

10

7.16

9.98

2.96 9.88

9.58

9.49

2.76 9.49

3.77 9.00

7.24

8.9

5.99

0.76 2021 2.77 7.64

8.28

5

2.68 7.71

3.72

3.01

2.95

2.91

2.86

2.81

2.8

2.7

0

1.14

1.06

1.01

0.86 2027

0.85 2026

0.83 2025

0.82

0.81

0.79

0.78

0.78

0.74

2017

2018

2019

2020

2022

2023

2024

2028

2029

30% of the total revenue in the sector comes from shopping applications. This substantial contribution showcases the critical importance of ecommerce within the digital economy. Consequently, there has been a marked increase in the development and deployment of ecommerce-oriented marketplace apps. These applications encompass a broad spectrum of functionalities, from advanced marketing analytics solutions to sophisticated inventory management software, catering to the diverse needs of online retailers.

Source: Statistica 2024.

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