The Evolution of Enterprise Marketplaces A timeline of marketplace launches and expansions
CrowdStrike Store
Atlassian Marketplace
Slack App Directory
Zapier App Integration
ServiceNow Store
Stripe App Marketplace
Salesforce AppExchange
Shopify App Store
AWS Marketplace
Microsoft AppSource
Okta Integration Network
GPT Store
Azure Marketplace
Auth0 Marketplace Snowflake Marketplace
Zoom App Marketplace
PANW Cortex Marketplace
2005 2006 2007 2008 2009 2010 2011
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
2022 2023
Extend core Product
Integrate with other products
Serve as core product functionality
Provide ecommerce experience
Source: Okta.
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