Mapping Enterprise Marketplaces (cont.)
Target audience
Number of apps listed
App categories
Platform founded date
1000+ apps – like marketing tools, accounting software, and fulfillment services
Ecommerce enterprises, business owners, founders, and marketing
Accounting, analytics, B2B/wholesale, catalog/order management,
2009
Accounting & invoicing, analytics, bots & messaging, contacts & calendar sync, customer support, data management, email marketing, marketing automation – and more
Small to medium-sized businesses. Sales and marketing
400+ apps – free and paid.
2010
200+ apps Google Analytics, Salesforce, and GitHub. 100+ apps in its marketplace. anti-fraud, analytics, and accounting
Insights, performance, security, special & communication, UI & design, and widgets & plugins
Businesses of all sizes. Technical
2010
Ecommerce businesses and mobile payment clients
Accounting, billing, climate, compliance, data & analytics, financial services, marketing & sales, and productivity
2011
Admin tools, CRM, dashboard gadgets, project management, charts & diagramming, design tools, messaging, IT & helpdesk, and more CRM, marketing, project management, software development, team management, productivity & efficiency, reporting & analytics, and more
Customer management and project management
5,300+ apps – free and paid
2012
Marketing, product management, business owners, and HR teams
250+ apps – free and paid
2014
800+ apps on its app marketplace
Analytics, intelligence and reporting, automation, customer service and more
Medium to larger-sized businesses
2015
22
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