Marketplace Apps Annual Report 2025

One Perfect Buyer Leads to a Done Deal FE International knew exactly who to contact for Website on Demand to have a successful acquisition

Company Overview:

Sold to

Website on Demand is a leading provider of tailored digital solutions, specializing in website design and development. With a commitment to creativity and functionality, they offer customizable services to meet the unique needs of businesses across various industries. Website on Demand wanted a quick process and preferred cash up front. That's why they partnered with FE International, a leading Shopify App advisor with dozens of transactions completed in the space. Given both the tight timeline and the firm's presence, the ideal buyer was identified immediately – and made a perfect offer right out of the gate.

B2B SaaS Shopify Apps

Key Value Drivers:

Buyer Interest:

Process Results:

• 3 well-established Shopify apps with the ability to cross sell their feature sets • Top ratings and high number of reviews, representing an established foothold within the Shopify B2B applications • Large active customer base with potential for growth

• Exclusive process with just one buyer contacted, a key Shopify-focused PE firm • Offer received exceeded founders' expectations • Have even sold to Shopify themselves • Have completed well over 150 Shopify related app deals

• FE International ran a private sale with just one buyer due to established relationships within the Shopify ecosystem, showcasing the integrity of the firm's relationships in key sectors • Cash upfront far exceeded management's expectations

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