iOS Aggregator Preempts Data Privacy Deal FE International creates competitive tension for Lockdown Privacy
Company Overview:
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Lockdown Privacy is a trusted online resource dedicated to empowering individuals with essential knowledge and tools to enhance their digital security and privacy. Through expert guides, reviews, and practical tips the company help users navigate the complexities of online privacy, ensuring they can safeguard their personal information effectively. The founder came to FE International following the announcement that iCloud enabled apps would be permitted to transfer IP, given that the firm has dozens of transactions in the app space. While the process ended with 6 unique bids, the buyer held down the deal from the start with a pre-empted, maximized offer.
iOS App Data Privacy
Key Value Drivers:
Buyer Interest:
Process Results:
• 70% Revenue CAGR (2017-2021) • Top rating on iOS and Android with an average rating of 4.4/5-stars • Over 426K installs over the LTM
• 150 Parties Contacted • 6 Competitive bids • 1 offer received ahead of an LOI deadline from a private iOS app aggregator
• 6 Competitive bids - predominantly strategic - driven by increasing data privacy concerns among users • 1 party pre-empted the process with an offer that maximized the founders desired outcome for structure and a quick close
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