Marketplace Apps Funding
USD Mn
Funded
24.5%
240
206 207
170
151
Series A+
9.0%
136
121
117
98
87
84
50
Series B+
6.0%
2,213
1,337
1,541
805
1,103
717
349
776
1,109
703
958
486
Series C+
4.7%
Q1
Q2 Q3 Q4 Q1
Q2 Q3 Q4 Q1
Q2 Q3 Q4
2022
2023
2024
Total deal size
Deal Count
The funding funnel shows that, out of the total B2B marketplaces, only 24.5% of the companies are funded. With every level of funding round the number of successful marketplaces decrease. Eventually only 4.7% of the marketplaces get Series C funding. With the reduction in interest rates, the total 2024 funding increased by 20.6% as compared to 2023.
• In 2024, the apps and app development companies raised a total of $3,257M across 352 deals. • Q1 of 2024 saw the highest number of deals i.e., 117. • Reduction in interest rates has improved the funding landscape in the apps space. While the overall funding volume has reduced over the years, it is anticipated that the emerging trends will re incentivize the investors to invest in this sector.
Source: Tracxn and Pitchbook as of 31 December 2024.
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