Marketplace Apps Annual Report 2025

Marketplace Apps Funding

USD Mn

Funded

24.5%

240

206 207

170

151

Series A+

9.0%

136

121

117

98

87

84

50

Series B+

6.0%

2,213

1,337

1,541

805

1,103

717

349

776

1,109

703

958

486

Series C+

4.7%

Q1

Q2 Q3 Q4 Q1

Q2 Q3 Q4 Q1

Q2 Q3 Q4

2022

2023

2024

Total deal size

Deal Count

The funding funnel shows that, out of the total B2B marketplaces, only 24.5% of the companies are funded. With every level of funding round the number of successful marketplaces decrease. Eventually only 4.7% of the marketplaces get Series C funding. With the reduction in interest rates, the total 2024 funding increased by 20.6% as compared to 2023.

• In 2024, the apps and app development companies raised a total of $3,257M across 352 deals. • Q1 of 2024 saw the highest number of deals i.e., 117. • Reduction in interest rates has improved the funding landscape in the apps space. While the overall funding volume has reduced over the years, it is anticipated that the emerging trends will re incentivize the investors to invest in this sector.

Source: Tracxn and Pitchbook as of 31 December 2024.

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