Marketplace Apps Annual Report 2025

Global Application Market to Double by 2030 The global mobile application market size was $254.9 billion in 2024 and is projected to grow at a CAGR of 14.3% from 2024 to 2030 to $567.2 billion — more than double. This includes applications across various sectors, like retail, health and fitness, gaming, music and entertainment, and social networking. Smartphone adoption is becoming universal. Internet usage is becoming more accessible. And so, the marketplace apps industry cements itself as indispensable. With the increased integration of AI technologies in mobile apps, we're seeing the emergence of previously unseen opportunities in operational efficiencies from automated storefronts to dynamically, instantly generated content. These fundamental changes continue to propel the market. Businesses have responded by improving their online presence through user-friendly mobile apps and robust digital marketing strategies made to accommodate the on-the-go customer.

Global Mobile Application Market Size

(In Billions of USD)

CAGR 14.3%

567.2

254.9

2024E

2030F

Source: Statista 2024

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