Denise Alison empowers business owners to build relationships and connect with their poten- tial customers on social media, and through live video.
By Denise Alison W elcome to 2018! It’s the beginning of a new year! Like everyone else, I’m sure you are planning and setting goals for 2018. I know I have been! So, what are those goals? The most common (high-level) goals we hear from our clients are: • I want to make more money/increase profits • I want to reach more customers/ grow sales • I want to position my business for an eventual sale (usually in 2-5 years) Great! Knowing what you want to accomplish is an important first step to actually getting there. But, I hate to break this to you, setting the goal is the easy part! Making the same mistakes as last year Too many small business owners set these goals, but don’t have a plan to achieve them. They just go back to
doing things the same way, hoping that their dreams will come true. It sure sim- plifies the annual goal setting process because nothing much changes. What are you waiting for? Don’t let waiting for things to happen become a habit. Are you waiting for your customers to discover you and for your business to make you more money? That magical day where everything changes and you become a sudden success? Or are you waiting for your business to suddenly increase in value and become more attractive to a potential buyer?
Stop waiting now!!!
Waiting is not productive. Waiting is putting control into the hands of others, and YOU should be in control of YOUR BUSINESS!
Your goals aren’t achieved by patience and waiting, they are achieved by you TAKING ACTION to accomplish them.
You need to ask yourself: what steps can I take to get closer to my goals? Each day ask yourself what you can do today to get you closer to your goals. Then do it. How? Not attracting the right customers? Define who your ideal customers are and go out there and find them.
Not making enough profit? Take a close look at your financials and see what changes you can make to put more cash in your pocket.
Thinking of selling your business? Consider what a potential buyer is looking for.
The best way to achieve your goals is by making a plan and writing it down. Now that you have your plan in place, put it into action and make it happen in 2018!
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SPOTLIGHT ON BUSINESS MAGAZINE • JANUARY 2018
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