By John Allaire W e, as owners, are outdoor people,” Thorp points out. “On the Postmark side, our inspiration to jump into the craft beer industry was simply that we were all craft beer consumers, loved the industry, and it tied in well with what was going on in the building. So, we pooled all of our passions together. Along with our love for being outside. The whole BC outdoor culture.” It’s true that another craft brewery opening up on the West Coast isn’t exactly front page news. But Postmark takes a differ- ent approach to the way they produce their beer. “It’s more geared toward ‘ses- sion-style’ drinking. A bit lower in alcohol and can-focused right from the beginning so it was a little more environment-friendly and easier to pack and go when you’re outside on adventures on the West Coast.” The focus on drinkable session-style beer sets Postmark apart from much of the hop-forward West Coast brewing scene. Usually, session beers are below 5% alcohol by volume and lighter in body. This trans- lates into an easier drinking, more accessi- ble beer that would allow you to continue on your adventures and outdoor activities without having to stop and take a nap!
Postmark Brewing is a Vancouver, British Columbia born and built craft brewery. The story of its inception starts in August of 2011 with Postmark’s co-owner Steve Thorp and his winery and wine kegging business. Thorp’s original intent was to become established in the winery business and evolve it in such a way that he and his partners could parlay their experience into developing similar businesses for their other loves — namely food and beer. A couple of years into the winery business, they decided to put their plan into action and expand in their vintage-vibe building — known as the Settlement Building — and open a craft brewery. One of the partners, Nate Rayment came from the craft brewery industry and brought with him knowledge on the sales and production side. Reuben Major, another founding partner, had a 15-year career in the food industry and helped the partners start the food program. Together, the Settlement Building is home to Postmark Brewing, which includes a growler bar where you can sample Postmark’s beers and fill your own bottles, the Belgard Kitchen, for those who enjoy pairing food with their beer, and their original business, the Vancouver Urban Winery. Spotlight on Business Magazine spoke with co- owner Steve Thorp about their one-stop shop, and how it taps into their West Coast outdoor lifestyle.
This isn’t to say that Postmark doesn’t embrace their West Coast hoppy birthright,
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JANUARY 2018 • SPOTLIGHT ON BUSINESS MAGAZINE
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