While the rental division at BeerTech is currently, as Ken explained, more “favours for friends” than anything else, it’s getting the name out there and reaching a clientele that he wouldn’t otherwise be interacting with, through draft systems technology. “If you’re going to a cottage or camping or fishing, and you want to dispense some draft we offer units called jockey boxes for rental,” Ken said. “A jockey box is essentially a cooler with a 120-foot cooling coil inside of it. You fill it with water and ice and get the coil nice and cold and then when the draft is dispensed from the keg it travels through the stainless steel coil and it comes out cold.” Jockey boxes don’t need any power or electricity, creating an easy beer-on- tap experience, anywhere, any time. The jockey box is growing in popularity as an alternative to transporting mass amounts of bottled or canned product. “It’s also a lot more environmentally friendly because this way you’re not leaving a bunch of trash behind,” Ken said. “We started right around the time the boom in the craft brewing industry happened, so coming up on five years.” “We also have kegerators, which are single-door keg fridges,” Ken said. “We rent those out for weddings, stag parties, bachelor parties, and beer events.” Kegerators have become useful rentals for breweries or restaurants who are participating in beer festivals, wine shows or other trade shows.
“We put in a fair amount of kilometres throughout Nova Scotia.”
For more information about BeerTech’s draft system technologies, including eco-friendly water systems, visit beertech.ca .
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JANUARY 2018 • SPOTLIGHT ON BUSINESS MAGAZINE
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