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ELEVATE / EDUCATE P.W. GROSSER CONSULTING, INC. AWARDS SCHOLARSHIPS TO LOCAL STUDENTS PURSUING STEM DEGREES Each year for nearly 20 years, P.W. Grosser Consulting, Inc. has awarded scholarships to local high school students planning to major in STEM disciplines. Winners are selected from a large pool of applicants who submit essays on pre-selected environmental and engineering topics that serve the community. Each year a catered luncheon is held for winners and their families. Winners receive a crystal trophy and a cash prize of $750 for first place and $500 each for two runners up. “I continue to be impressed with the knowledge and initiative that our scholarship winners demonstrate on their applications,” says Jim Rhodes, PWGC’s COO. Since its inception, PWGC has awarded more than $30,000 to students with an interest in pursuing engineering and environmental science as a career. PWGC also provides an internship program every summer. With more than two decades of multidisciplinary experience in a wide range of environmental compliance and engineering services and offices in New York (Bohemia, Syracuse, NYC), Washington (Seattle), and Connecticut (Shelton), PWGC is equipped to serve a broad range of clients across many industries. Whether your objectives are planning, design, redevelopment, or otherwise, you can count on PWGC to develop solutions that are economical and within budget.

in employees. It will help you land and keep that top talent. Another benefit is it can help identify the next generation of leaders. If there is an employee constantly jumping at training opportunities, and constantly wanting to better themselves, that is a person you should invest in. Clearly, they care enough to want to make themselves better. This in turn will help make your firm better. Find the people that are motivated. Cultivate and enhance that motivation and you will find someone who is in a great position to be one of the next firm leaders. I have seen this quote on LinkedIn a number of times. A CFO asks a CEO, “What if we train our people and they leave?” The CEO responds, “What if we don’t and they stay?” It will be interesting to see if the data remains the same in this year’s Best Firms To Work For employee surveys or if it will be different. One thing we do know is that we have to train our employees. It’s what’s important to them, it makes your firm better, and it’s one of the top ways to Elevate the Industry. KYLE AHERN is the awards manager and an advisor at Zweig Group. He can be reached at kahern@ zweiggroup.com. TOWERPINKSTER PROVIDES MENTORSHIP AND LEARNING OPPORTUNITIES WITH INTERNSHIP PROGRAM Interns at TowerPinkster , an engineering and interiors firm based in Michigan, are guided and mentored by the firm’s most seasoned team members. The firm’s experts and its interns work side-by-side, ensuring they learn the most they can while performing as an integral and important part of the TowerPinkster team. The firm encourages each individual to explore and grow within the company, making the internship program a best choice for young college students and new graduates. Ten to 15 percent of the firm’s staff are interns, primarily from Western Michigan University and Grand Valley State University. The careful selection process and the dedication of the mentoring team has resulted in the majority of internships at TowerPinkster turning into full-time positions post-graduation. In fact, 90 percent of the firm’s interns decided to join the firm full time after graduation. Founded in 1953, TowerPinkster is a 130-person multidiscipline architecture, engineering, and interior design firm. With two office locations, TowerPinkster has eight distinct service offerings and five unique market sectors. TowerPinkster’s market sectors focus on experience-driven spaces – spaces where people can live, learn, collaborate, serve, heal, and play. TowerPinkster identifies ways for clients to be more energy efficient while laying groundwork for the future at the same time.

DEADLINES APPROACHING There are only a few weeks left to register for awards! ❚ ❚ Deadline: May 1. Zweig Group’s Marketing Excellence Awards recognize outstanding and effective marketing in our industry. Applicants can choose one or more of the following categories: Advertising, corporate identity, integrated marketing/brand awareness, brochure, holiday, internal marketing, external newsletter, internal newsletter, project pursuit, recruitment/retention communication, social media, special event marketing, video, and website. ❚ ❚ Deadline: May 3. The Best Firms to Work For award recognizes the top architecture, structural engineering, civil engineering, environmental, geotechnical, landscape architecture/planning, and multidiscipline firms in the U.S. and Canada based on their workplace practices, employee benefits, employee retention rates, and much more. Zweig Group Hot Firm List recognizes the 100 fastest- growing architecture, engineering, planning, and environmental consulting firms in the U.S. and Canada. These firms have outperformed the economy and competitors to become leaders in their chosen fields. Visit bit.ly/1292AWARDS to register or learn more about all of Zweig Group’s awards. ❚ ❚ Deadline: May 3. The

KYLE AHERN, from page 9

Learning and training – this is what employees are telling us they want from their firms. Invest in your employees’ training. Bring people in for lunch- and-learns, pay for employees to go to conferences, start a firm-wide university, anything that shows that you care about your employees and want to help them advance in their careers. There are so many benefits to improved and enhanced learning beyond the fact that this is what is most important to employees at your firm. It’s an incredible recruitment and retention tool. If you want to set yourselves apart, show how much you care by investing “If you want to set yourselves apart, show how much you care by investing in employees. It will help you land and keep that top talent. Another benefit is it can help identify the next generation of leaders.”

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THE ZWEIG LETTER April 15, 2019, ISSUE 1292

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