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O P I N I O N
Destination education
Zweig Group offers plenty of opportunities for education and training, but among the crown jewels are The Principals Academy and CEO Roundtable.
I f you work in the AEC industry, it almost goes without saying that you do important work – you design, create, and build many of the buildings, spaces, and structures that make our lives safer, healthier, and more satisfying. We are privileged at Zweig Group to support the mission of this industry by sharing the knowledge gained from our decades of experience helping and learning from the best performing firms.
Melissa Swann CONTINUING ED
core principles that help deliver a return on the significant investment of time and money. First, every detail and attribute of the destination by sharing the knowledge gained from our decades of experience helping and learning from the best performing firms.” “We are privileged at Zweig Group to support the mission of this industry
To that end, we also design, create, and build at Zweig Group – but rather than structures, we engineer experiences. Specifically, we are talking about the conferences, seminars, and other events where high-quality educational content is delivered through a physical environment that is conducive to learning, and a social environment that fosters human interaction. Taking precious time away from the job to attend an educational or training event may be viewed as either a “nice to do” or as a “need to do.” But we believe the experience can both satisfy the senses and accomplish essential professional growth objectives. Beyond ensuring the quality of speakers and content, there are a couple of
See MELISSA SWANN, page 4
THE ZWEIG LETTER May 7, 2018, ISSUE 1247
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