9
O P I N I O N
Leading creative spirits
Understanding what fans their flames and what douses their embers will foster a more productive and fulfilling environment for everyone.
Editor’s note: This top eight list was borrowed from Tony Morgan, chief strategic officer and founder of The Unstuck Group. The descriptions for each, however, are original to this article. I came to Little about a year and a half ago from a global energy and technologies company. And while, believe it or not, there is plenty of creativity and innovation that goes into steam boilers, turbines, and nuclear power, it’s fair to say that it’s a bit different than the creativity I’ve experienced at Little.
however, there are best practices when it comes to leading creatives. “The best part about working at a design firm is that the entire environment is an incubator for creativity.”
Kate Bitterwolf- Hyde GUEST SPEAKER
The best part about working at a design firm is that the entire environment is an incubator for creativity. I’m surrounded by architects, graphic designers, interior architects, digital media experts, engineers, brand stewards, visual merchandisers, and space/land planners, whose passion, attention to detail, and abstract thinking is exciting, endearing and occasionally challenging. As the national director of human resources, it’s critical that I and other leaders in the industry understand that design professionals are who they are and that no two are alike. I’ve learned,
1)Tell them what to do, not how to do it. While
See KATE BITTERWOLF-HYDE, page 10
THE ZWEIG LETTER May 7, 2018, ISSUE 1247
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